Pricing Strategy Specialist

Job Description

Pricing Strategy Specialist

Rank 4

Scarborough, ON (Hybrid)

Deadline: This posting will close by March 2, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $75,700 - $99,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for an automotive enthusiast to support our Product Planning department. This is a full-time opportunity and will report to the Manager of Pricing Strategy. 

The selected candidate will study and develop proposals for all aspects of new vehicle pricing (internal/external) for Toyota and Lexus vehicles. They will also develop market studies and pricing proposals for a holistic market-appropriate price position for every vehicle to achieve sales objectives and brand vision, while maximizing profit and optimizing incentive spending.

What We’ll Bring:

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

Benefits

• Competitive compensation package including bonus
• Extended health care and dental benefits effective immediately
• Company pension plan with additional employer contributions
• Associate vehicle discount program
• Reimbursement programs (tuition & fitness)
• Paid holiday shutdown and competitive paid time off benefits
• Sabbatical leave program

What You’ll be Doing:

New Vehicle Pricing

• Collects and summarizes key industry indicators such as sales, pricing, customer data, product specifications, etc. to form as a basis of recommended pricing action for next generation vehicles.
• Creates credible price proposals at model change timing with insight and analysis based on detailed market research for all Toyota and Lexus models
• Creates volume studies to support logic of requested vehicle pricing proposals.  Works closely on volume studies with Sales and Inventory Planning to link pricing to required annual vehicle sales plans
• Collaborates and negotiates with the manufacturer to ensure clear understanding, cooperation and requirements of requested price proposals
• Coordinates with National Sales Incentive Planning for both Toyota and Lexus to develop holistic incentive plans for future models that incorporate potential pricing action with focus on optimizing incentive spending
• Interface with stakeholder departments (Marketing, National Sales, SIP, Lexus etc.) for the purpose of sharing and coordinating all model price strategies
• Maintain and execute FX and CEP Guideline updates

Marketplace Intelligence

• Monitor and evaluate competitor pricing strategies and actions including value packages or strategic model introductions
• Creation of marketplace pricing analysis to highlight key competitor product and pricing actions at model change timing and sharing of that analysis cross functionally with key stakeholder departments and other Toyota affiliates for development of any required counter strategies
• Work in close collaboration with other Product Planning groups – Product Planning and Product Advocacy – to ensure alignment on vehicle strategies and goals 
• Apply Plan, Do, Check, Act (PDCA) approach to all new model launch pricing implemented by Toyota Canada

What You’ll Bring:

• University Degree/College Diploma in Business, Management, or related discipline
• 3 years of work experience related to automotive industry
• Solid knowledge of the Canadian automotive marketplace
• Experience in making proposals to Management and building cross functional consensus
• Skilled in influencing, negotiating and consensus building across all levels (internal & external)
• Strong organizational skills and strategic thinking
• Proven strength in multi-tasking
• Excellent verbal and written communication skills
• Proven ability to initiate & improve work processes to increase efficiencies
• Excellent Microsoft Office computer skills, advanced Excel an asset.
• Bilingualism (French/English) an asset

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment.  Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.

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