Product Marketing Manager - Engineered Arts

About Engineered Arts

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more. 

Our Ameca robot is well known as ‘the face of AI’ and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS. 

We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is ‘Be Wow’, everything we do is fun, entertaining or surprising to encounter. We always push the boundaries of what is possible in humanoid robotics, researching and developing new systems and techniques to further their appeal. We explore and challenge the human perception of robots as well as the fear and discomfort and the excitement and joy life-like mechanical humanoids present. 

Role Outline

Are you passionate about shaping the voice and strategies behind groundbreaking humanoid robots?

As our Product Marketing Manager, you will play a crucial role in defining product messaging, strategy, and campaigns that elevate our brand.

You will work closely with product, sales, and customer success teams to understand market demands and convey product value. Your expertise will be pivotal in articulating the unique selling points of our products and driving their success in various markets.

Our internal motto is ‘Be Wow!’, this role must show the world all the Wow things we’re doing at Engineered Arts.

Main Responsibilities

1. Develop go-to-market strategies and product positioning for new and existing products.


2. Create compelling messaging and content to highlight product benefits and applications.


3. Work closely with cross-functional teams to gather product insights and inform marketing strategies.


4. Conduct market analysis to understand the competitive landscape and customer preferences.


5. Manage product launch initiatives and campaigns across multiple channels.


6. Support sales teams with targeted marketing materials and presentations.


7. Monitor and report on product performance metrics and refine strategies as needed.

Typical Position Interactions

• Product & Engineering: Translate technical roadmaps into commercial positioning. Gather feature insights and influence roadmap prioritization based on market feedback.


• Sales & Business Development: Develop sales enablement materials. Refine messaging based on field feedback. Support key enterprise pitches.


• Customer Success: Identify customer proof points, use cases, and expansion opportunities. Develop case studies and ROI narratives.


• Executive Leadership : Provide market intelligence, competitive insights, and launch performance updates.


• Marketing Team: Collaborate on demand generation campaigns, digital strategy, and brand alignment.

Challenges

• Translating highly technical robotics and AI capabilities into clear, differentiated value


• Educating enterprise buyers in emerging markets


• Competing in a rapidly evolving AI landscape


• Aligning engineering timelines with market launch expectations


• Managing long enterprise sales cycles


• Differentiating against well funded competitors

Training/career progression offered: 

• Exposure to advanced AI and robotics commercialization


• Cross functional leadership development


• Opportunity to influence global go to market strategy


• Deep market expertise in one of the fastest growing technology sectors

Qualifications, Knowledge, Key Skills and Experience

Essential

• 5+ years of experience in product marketing, preferably in the technology or robotics sector.


• Strong understanding of B2B marketing and sales processes.


• Excellent communication and storytelling skills with proof via portfolio.


• Ability to translate complex technical concepts into customer-friendly narratives.


• Experience with digital marketing tools and analytics.


• Proven track record of successful product launches and campaigns.

Desirable

• Experience in social robotics or digital entertainment and experience markets


• Experience marketing to technical, corporate or academic buyers such as CTOs, Engineering leaders, Operations executives or Academic researchers


• Experience working in venture backed high growth companies

Useful

• Experience with marketing automation platforms


• Video and demo scripting experience


• Technical background or engineering exposure


• Experience in global markets

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

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