Programmatic Manager

Description

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
• Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
• Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP
• Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
• Establish a respectful relationship with internal and external teams
• Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
• Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console or providing optimizations and pacing guidance to coordinators
• Keep regular and detailed optimization notes and campaign insights
• Aware of programmatic landscape and partner value proposition.
• Participate and share ideas in client meetings, brainstorms and presentations
• Innovation – come to managers with new ideas/processes/additions to the services, planning and trading toolkits
• Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns

• Ability to manage multiple priorities, deadlines and client demands
• Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
• Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
• Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
• Ability to navigate ad-server and ad-verification platforms and pull reports as needed
• Excellent communication and Interpersonal skills
• Passion for problem solving and digital media
• Strong attention to detail
• Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
• Demonstrated ability using Excel, including, but not limited to pivot tables, basic formulas and visualizations.

• 2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP 
• DSP certifications are preferred but not required