Job Description

Description 

Promotion, Communications and Events Advisor  

Build the future with us 

Are you driven by marketing, communications and the creation of engaging experiences, and would you like to contribute to the purpose of an organization that aims to ensure its clients feel confident and secure about their financial future? 

As a Promotion, Communications and Events Advisor, you will play a key role in developing and executing marketing strategies, drafting go‑to‑market plans, and planning initiatives that support the achievement of iA’s business objectives. 

This role offers an excellent opportunity to showcase your expertise, fully leverage your potential, and grow within a caring and trustworthy organization where people and their development are at the heart of our priorities, in an environment that fosters collaboration and innovation. 

What you will accomplish with us 

As a Promotion, Communications and Events Advisor, you will be at the heart of our mission and will contribute across three complementary areas. 

Promotion 

• Develop and execute multi‑channel promotion and communication plans; 

• Produce and coordinate advertising campaigns and promotional content; 

• Manage mass email campaigns and ensure timelines are respected; 
• Design and produce marketing tools (digital and print); 

• Integrate content into platforms and follow up on production; 

• Analyze campaign performance, recommend optimizations, and support data‑driven decision‑making; 

• Contribute to the evolution of practices, including automation, personalization and the use of artificial intelligence. 

Communications 

• Plan, write and distribute communications tailored to various audiences; 

• Develop content such as emails, articles and presentations; 

• Define key messages and coordinate their implementation; 

• Ensure consistency, quality and uniformity of communications; 

• Optimize communication tools, distribution lists and editorial calendars; 

• Participate in change management initiatives related to products, tools and processes; 

• Monitor and analyze the performance of communications. 

Events 

• Plan and coordinate marketing and sales events; 

• Contribute to the advisor experience and loyalty initiatives; 

• Ensure event logistics, coordination and follow‑up; 

• Update content and documentation related to events. 

What could accelerate your success in this role 

We are looking for someone who: 

• Demonstrates the ability to manage multiple projects simultaneously in a dynamic environment; 

• Shows excellent organizational skills, rigor and respect for deadlines; 

• Has strong analytical skills, curiosity and a continuous improvement mindset; 

• Has 10+ years of experience in marketing, communications or a similar role; 

• Holds a bachelor’s degree in communications, business administration or a related field; 

• Is proficient with marketing tools (e.g., HubSpot, Power BI) and has a strong interest in artificial intelligence; 

• Has a solid understanding of marketing practices and markets; 
   

Advanced level of proficiency in English, as the incumbent will be required, on a daily basis, to hold conversations with unilingual English‑speaking partners and colleagues, as well as to read, understand and draft business documents (e.g., deliverables, presentations, written communications). These interactions will notably involve subsidiaries located in the United States and Canada, as part of projects, workshops and the department’s day‑to‑day activities. 

Why you will enjoy working with us 

• A collaborative work environment focused on learning and professional development; 

• A healthy, inclusive and stimulating workplace; 

• A flexible, hybrid work model; 

• Competitive benefits and a people‑centered, caring organizational culture. 

Apply now and take the next step in your career, where your talent truly matters! 

Hesitant to apply? 

At iA, we firmly believe in potential and value diverse backgrounds and experiences. If this role inspires you, take the leap — your place may be with us, and we look forward to getting to know you. 

Location(s)

Other Possible Location(s)

Company

iA Financial Group

Posting End Date

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

* iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto 

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.