Promotional Marketing Planner

Job Summary

The Promotional Marketing Planner supports the end-to-end execution of approved promotional events across print, digital, and in-store channels, ensuring accuracy, consistency, and on-time delivery.

This role partners closely with marketing, creative, eCommerce/digital, legal/compliance, translation/localization, store operations, loyalty, media partners, and external vendors. Accountability is focused on channel execution planning, asset coordination, proofing, and governance once promotional direction is confirmed.

What you'll do:

Channel Execution & Coordination

• Summarize channel execution plans based on finalized offers.
• Deliver execution-ready asset packages to channel owners (copy, disclaimers, key details).
• Create workback schedules to meet key promotional deadlines.

Print, Pagination & Production

• Build print pagination layouts using approved insights and data.
• Provide pagination files, copy, images, templates, and data sheets to production on deadline.
• Manage print production with vendors through all proofing stages.
• Share final flyer and postcard creative with internal stakeholders.
• Coordinate digital flyer set-up and link/URL population.
• Review and return digital flyer files for launch.
• Coordinate pre-promote assets for major flyer events.

Creative Briefing & Asset Enablement

• Submit creative briefs and coordinate inputs (offers, messaging, requirements, timelines).
• Coordinate photography needs for print and supporting assets.
• Support development of creative assets for category and program promotions.

Channel Proofing & Governance

• Proof channel assets (email, web, digital flyer, in-store) against approved briefs.
• Validate dates, offers, disclaimers, and messaging consistency.

Loyalty & Partner Coordination

• Submit loyalty/partner briefs and review partner creative and landing pages (incl. legal as needed).
• Coordinate partner proofing cycles and final approvals.
• Coordinate execution for co-marketing and partner-funded promotions.

Store Operations Alignment

• Maintain annual workback with Store Operations to align asset delivery to in-store timelines.

What you'll bring:

• 3–5 years of experience in promotional, retail, or integrated marketing execution
• Strong project management and cross-functional coordination skills (able to manage multiple timelines and stakeholders)
• Experience with Airtable is considered an asset.
• Experience with print and digital production workflows (briefing, proofing, version control, approvals)
• High attention to detail in deadline-driven environments, with strong quality control and proofing skills
• Ability to translate business priorities into execution-ready plans, assets, and timelines
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. The target salary range is between $65,000.00 and $75,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.