Brand Experience Specialist

We’re looking for a Brand Experience Specialist who lives and breathes brand energy, community, and great experiences. In this hybrid marketing + guest experience role, you’ll take national campaigns and turn them into local moments that get people talking and coming back. If you love connecting with people, helping teams deliver amazing guest experiences, and seeing your marketing ideas come to life on the ground, this role’s for you.

Position: Brand Experience Specialist

Department: Marketing

Reports To: Local Marketing Manager

Location: Calgary - Regional (Canada-based, travel required to assigned markets)

Position Type: Full-Time

Purpose of the Role

The Brand Experience Specialist brings the Tommy Gun’s brand to life at the shop level, blending marketing strategy with unforgettable guest experiences. This role connects our national campaigns and local communities, ensuring every shop delivers the energy, confidence, and vibe that defines the Tommy Gun’s experience.

You’ll:

• Partner with shop teams to make every guest visit unforgettable.
• Plan and execute local marketing activations.
• Drive brand consistency across your region.
• Support business owners in growing their local presence.

You are:

• A natural connector and communicator.
• Obsessed with great service and killer branding.
• Ready to travel, lead, and create impact every day.

Qualifications

• 3+ years in marketing, brand management, or guest experience within retail, hospitality, or franchise environments.
• Strong communication and relationship-building skills.
• Experience in field or regional roles that blend creative marketing with on-site execution.
• Comfortable presenting, coaching, and influencing cross-functional teams.
• Passion for creating memorable guest experiences and a love for brand culture.
• Valid driver’s license and ability to travel regionally.

Key responsibilities:

The Brand Experience Specialist activates national campaigns at the local level, drives brand consistency, and fuels guest engagement through community partnerships and in-shop coaching. They collaborate with operations, education, and marketing teams to elevate experiences, gather field insights, and ensure every shop delivers the signature Tommy Gun’s vibe.