Salary :
Activate JobCopilot
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Lead in Canada.
This role is an exciting opportunity to own and optimize the entire customer lifecycle within a fast-growing SaaS environment. You will drive engagement, activation, retention, and expansion strategies across multiple channels, helping transform customer insights into measurable business outcomes. Combining creativity, technical expertise, and data-driven decision-making, you will build and execute sophisticated lifecycle campaigns that support customers throughout their journey. Working closely with Revenue, Growth, Product Marketing, Content, and Data teams, you will play a critical role in shaping customer experiences and accelerating revenue growth. This position is highly hands-on and ideal for someone who enjoys building, testing, and optimizing campaigns directly. If you thrive in a collaborative, high-growth environment and are passionate about customer engagement, this role offers significant impact and career growth potential.
Accountabilities:
- Own and continuously optimize the customer lifecycle strategy, identifying key opportunities to improve activation, engagement, retention, and expansion.
- Design, build, and manage multi-channel lifecycle campaigns across email, SMS, in-app messaging, sales sequences, and automated nurture flows.
- Leverage customer behavior data, segmentation strategies, and experimentation frameworks to improve campaign performance and customer outcomes.
- Collaborate with Growth, Revenue, Product Marketing, Content, and Data teams to align messaging, customer journeys, and business objectives.
- Develop and execute A/B tests, analyze campaign results, and implement ongoing optimizations based on performance insights.
- Ensure accurate customer data, campaign tracking, and reporting infrastructure to support personalization and automation efforts.
- Monitor key lifecycle metrics including activation, engagement, retention, churn, upsell, and expansion, translating findings into actionable recommendations.
- Utilize AI-powered tools to improve campaign execution, content creation, analysis, and workflow efficiency.
Requirements:
- 4+ years of experience in lifecycle marketing, email marketing, marketing automation, or related roles within a SaaS environment.
- Proven success building and executing cross-channel customer journeys from strategy through implementation.
- Experience supporting both product-led growth and sales-assisted customer acquisition and expansion motions.
- Hands-on expertise with marketing automation and customer engagement platforms such as HubSpot, Amplitude, Pendo, Customer.io, or similar tools.
- Deep understanding of email, SMS, in-app messaging, customer segmentation, experimentation, and conversion optimization best practices.
- Strong analytical skills with the ability to translate behavioral and product usage data into actionable lifecycle strategies.
- Excellent communication and cross-functional collaboration skills.
- Demonstrated use of AI tools to enhance marketing productivity, campaign optimization, and content development.
- Experience with HTML for email development, predictive lifecycle modeling, or advanced customer segmentation is considered a plus.
- Familiarity with SMB customer journeys and high-volume sales funnels is advantageous.
Benefits:
- Competitive base salary ranging from CAD $110,000 to $120,000 annually.
- Flexible paid time off policy.
- One company-designated Friday off per month.
- Company-wide paid holiday shutdown between Christmas and New Year's.
- Comprehensive healthcare and dental coverage with employer-paid premiums.
- RRSP/401(k) matching program.
- Generous parental leave policy.
- Annual company retreat and team-building experiences.
- Learning and professional development opportunities.
- Home office setup stipend.
- Internet and phone allowance.
- Remote-first work environment with flexibility and autonomy.
- Weekly payroll schedule.
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