This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Digital Marketing Manager based in Canada.
This role sits at the center of a global digital demand generation engine, driving measurable pipeline impact across paid search, paid social, display, and retargeting channels. You will own the execution and optimization of multi-channel paid media programs that directly influence lead generation and revenue outcomes. Working in a fast-moving, data-driven environment, you will collaborate with marketing, operations, and revenue teams across North America, EMEA, and APAC. The role blends hands-on campaign management with strategic thinking around audience targeting, conversion optimization, and funnel performance. You’ll also contribute to organic social amplification and evolving AI-influenced digital discovery strategies. This is an opportunity to shape performance marketing execution in a globally distributed, collaborative team focused on continuous improvement and impact.
Accountabilities
You will be responsible for executing and optimizing end-to-end paid digital marketing programs across multiple channels, ensuring strong pipeline contribution and efficient budget performance:
- Manage daily execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn, display, and programmatic retargeting.
- Optimize budget allocation and bidding strategies to improve CPL, ROAS, and overall pipeline impact.
- Develop, test, and refine ad creatives, audience segments, and landing page experiences to improve conversion rates.
- Support organic social media initiatives by contributing to content planning and amplifying key messaging across platforms.
- Monitor campaign performance and analyze shifts in buyer behaviour, including AI-influenced search and attribution changes.
- Partner with marketing operations to ensure accurate tracking, attribution, and reporting through HubSpot and Salesforce.
- Collaborate with revenue marketing and global teams to align campaigns with ABM strategies and pipeline priorities.
- Conduct competitive analysis to identify market opportunities and inform optimization strategies.
- Stay current with platform updates, automation tools, and emerging trends in digital advertising and AI-driven search.
Requirements
The ideal candidate brings hands-on paid media expertise within a B2B SaaS or technology environment, along with strong analytical and cross-functional collaboration skills:
- 3+ years of experience in paid digital marketing, managing multi-channel performance campaigns.
- Strong expertise in Google Ads and LinkedIn Campaign Manager, with additional experience in Microsoft Ads.
- Experience supporting both paid and organic social media strategies in a B2B context.
- Solid analytical skills with experience interpreting performance data, attribution models, and funnel metrics.
- Familiarity with HubSpot, Salesforce, GA4, and UTM tracking best practices.
- Understanding of AI-driven changes in search behaviour, including AEO, GEO, and zero-click search trends.
- Ability to manage multiple campaigns in a fast-paced, globally distributed team environment.
- Experience in enterprise SaaS, GRC, compliance, or risk domains is an asset.
- Strong communication skills in English, both written and spoken, with a proactive and structured working style.
Benefits
- Competitive annual compensation aligned with experience and market benchmarks.
- Fully remote work across Canada with global team collaboration.
- Opportunity to work on high-impact, pipeline-driven digital marketing programs.
- Exposure to advanced AI-driven marketing practices and evolving digital acquisition strategies.
- Collaborative, cross-functional environment with teams across multiple regions.
- Professional growth opportunities in a fast-evolving SaaS and enterprise software space.
- Inclusive and flexible work culture focused on ownership, transparency, and continuous improvement.
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