Paid Media Supervisor

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. 

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We’re Looking For

We're looking for a Paid Media Supervisor / Manager who's done this before and wants to do it better.

You'll lead a team of Paid Media Specialists, own strategy and performance across accounts This is a player-coach role: close enough to the work to guide execution, but focused on making the team and the accounts better.

You'll partner with clients as a strategic lead, elevate reporting and optimization standards, and help shape how we deliver results for some of the biggest brands we work with.

This role reports to the Senior Director of Digital Advertising with clear pathways to senior leadership.

Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace - in Canada!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Benefits plan, including a Health Spending Account


• Wellness Program & LifeWorks EAP


• Fitness Reimbursement Program


• Vet Care Program


• RRSP Matching


• Profit-Sharing Performance Bonuses


• Endless Professional Growth Opportunities


• Delicious Meals & Company Social Events


• Free Onsite Parking


• Referral Bonus Program


• Flexible work environment - so you can work where & when you work best


• Allowance to help set up home office

Just to name a few!...

Duties & Responsibilities

• Provide coaching, feedback, and development support to Paid Media team members.


• Support onboarding and training for new team members.


• Improve internal processes to strengthen efficiency, quality, and consistency.


• Lead resourcing and capacity planning for the team.


• Lead paid media strategy across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms.


• Own planning, execution, optimization, and results across your portfolio.


• Oversee day-to-day pacing and performance, ensuring budgets and tactics stay on track.


• Drive innovation by exploring emerging ad formats, channels, and AI-powered tools.


• Build and refine reporting frameworks, data visualization, and insights for client and internal presentations.


• Present results, recommendations, and growth opportunities directly to senior client stakeholders.


• Join weekly client calls, lead QBRs, and serve as a strategic partner on key accounts.


• Partner with Accounts to align paid media strategies with broader business and marketing objectives.


• Work closely with Creative to develop and test data-driven, audience-focused ad concepts.

What You’ll Bring

• 3+ years of performance marketing leadership or people management


• 6+ years of digital advertising experience with hands-on campaign management


• Deep expertise in Google Ads and Meta Ads


• Proven ability to develop and execute full-funnel, cross-channel paid media strategies


• Strong analytical skills with experience in attribution, tracking, Google Tag Manager, Meta Pixel, and Google Analytics


• Confident communicator with experience presenting to clients and senior stakeholders


• Demonstrated ability to mentor and coach junior team members


• High attention to detail and ability to manage multiple complex accounts


• Post-secondary education in a relevant field or equivalent experience

Nice to Haves

• Google Ads or Google Analytics certifications


• Experience with advanced data visualization or dashboarding tools (Looker Studio, Supermetrics)


• Experience managing large-scale lead gen or ecommerce accounts


• Background in retail, higher ed, financial services, or healthcare verticals


• Familiarity with emerging ad platforms or AI-enabled advertising tools


• Experience with creative testing frameworks, incrementality testing, or media mix modeling


• Exposure to sprint-based workflows or agile environments

Why Join Northern Commerce?

• Be part of a high-performing, collaborative team.


• Work on exciting analytics projects with leading brands.


• Opportunity to drive operational excellence and team strategy.


• Hybrid work environment with flexibility to balance remote and in-office collaboration.

Compensation

This role has a target salary range of $90,000 - 110,000 CAD. Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise. Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range. In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

AI Use & Interview Transparency

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!

If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.

Why Join Northern?

You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.