Performance Media Analyst

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end to end paid media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics 
• Work directly with analytics to report on insights  
• Establish channel and tactical strategies along the path-to-purchase  
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results 
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms  
• Set up new accounts and implement account strategy
• Present and report to clients 
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required

• 2-4 years of experience managing paid media
• Post-secondary education in advertising, marketing, journalism, business or relevant experience  
• Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
• Experience with Google Ads and Google Analytics 
• Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Demonstrates an interest in researching new channels and methods of paid amplification
• Strong attention to detail and proven ability to manage budgets  
• Excellent written and verbal communication and comfortable presenting to clients
• Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs