Sales Manager - Alberta

About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada’s Mission is to become The Best Drinks Company in Canada.  We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more.  We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team.  We collaborate across all aspects of our business.
 

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
 

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture. 
 

Be Sustainable
We always do the right thing for our business, for each other and our community.
 

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Sales Manager Role

Reporting to the Sales Director | Alberta/Saskatchewan, the Sales Manager will lead a Team of Territory Managers in the Alberta region. The role will have accountability for the Development of Team Members, Expansion of PMA Brands in Outlets & and Delivery of Business Objectives.

Key Deliverables

• Actionable Individual Development Plans for Direct Reports


• Annual Depletions (Stock Movement from W/H into Outlet) vs Target by Brand Expression for the Business Unit


• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression & Banner for the Business Unit


• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression & Banner for the Business Unit


• Bi Weekly Business Performance Review Sessions with Field Sales Director


• Weekly 1:1 MES | SCD Status vs Target Review Sessions with Alberta Territory Managers


• Weekly Team Business Performance | MES | SCD Status Review Meeting with Territory Managers


• Monthly Scorecard on Business Unit Key Business Metrics & Competitive Gaming Report by Banner


• 2 Weekly In Market Coaching & Development Days with Alberta Territory Managers


• Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

• Accountability


• Customer Centricity


• Transparency


• Inspection of Expected Results


• Ownership of the Business


• No Blame Fixing

Management Competency Requirements

• Outcome Orientation


• Business Performance Management & Reporting


• Interpersonal Effectiveness


• Workflow Management


• Financial Acumen


• Judgement & Decision Making


• Rapid Capability Building


• Strategic Thinking & Awareness

Functional Competencies Requirements

• High Performance Coaching


• Commercial Plan Implementation & Course Correction


• Effective ‘Level to Level’ Customer Relationships in Support of Direct Reports 


• Commercial Acumen


• Persuasive Selling


• Negotiation & Influencing

Knowledge Competency Requirements

• RTC | The PMA Way of Selling


• Provincial Beverage Alcohol Regulatory Standards


• Canadian Beverage Alcohol Industry Rival Ways of Working


• Effective Working Knowledge of Sales Force Automation Tools


• Effective Working Knowledge of MS Power Point & MS Excel


• ProServe Certified


• WSET Certified

Experience & Other Requirements

• Minimum 8 Years Sales Experience in the Retail Sales Channel (Beverage Alcohol or CPG)


• Minimum 4 Years of Beverage Alcohol Sales Experience in Alberta


• Well Demonstrated Track Record of Team Building & Sales Leadership


• Well Demonstrated Track Record of Managing Stakeholders


• Post Secondary Degree in Business


• Remote Working Environment based in the Calgary, Alberta Region


• Minimum 60% of Time in Field including Ability to Travel Overnight as Required


• Valid Driver’s License with Fully Insured & Reliable Transportation


• Must be Legally Able to Work in Canada


• Must be of Legal Drinking Age

Physical Demands

• Frequent Hand Motion to perform various duties


• Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties


• Occasional Standing and Occasional Walking for short amounts of time to perform various duties


• Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.   If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise Human Resources.