Senior Lifecycle Marketing Manager

• Build and scale lifecycle programs: Own and develop lifecycle campaigns across email and in-product channels, supporting users and administrators across container and AI-oriented products and lifecycle stages.


• Run large-scale programmatic campaigns: Design and execute recurring, high-volume campaigns against a marketable audience in the tens of millions, working within the existing marketing automation environment and supporting an anticipated platform transition.


• Automate lead and renewal motions: Build and manage automated first-touch programs for product-qualified leads and inbound prospects, partnering closely with business development and renewals stakeholders.


• Validate audiences and behavioral signals: Work with data and growth engineering teams to access relevant product-usage signals, audit record-level data, validate targeting logic, and ensure campaign audiences are accurate before launch.


• Manage contact governance: Maintain suppression lists, contact governance rules, and targeting controls to ensure communications reach the appropriate audiences without excessive messaging.


• Own campaign QA and launch operations: Conduct pre-send QA, live proofs, launch monitoring, and real-time troubleshooting, including resolving issues involving data integrations or campaign dependencies.


• Translate technical signals into effective messaging: Convert product usage patterns, adoption events, feature engagement, and other technical signals into messaging that is relevant and credible to developers and administrators.


• Shape and sequence the lifecycle roadmap: Turn a growing set of priorities into structured themes, build queues, and sequenced roadmaps while identifying capacity constraints and dependencies early.


• Coordinate creative and external partners: Collaborate with design and agency partners to maintain campaign quality, consistency, and delivery timelines.


• Operationalize reporting: Establish consistent naming, tracking, and reporting practices that provide visibility into active programs, upcoming initiatives, and measurable business impact.

Requirements:

• Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment rather than solely in growth or demand generation.


• End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization, with experience delivering measurable improvements in activation, retention, or renewal outcomes.


• Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring.


• Data and targeting validation: Comfortable partnering directly with data teams to validate record-level information and targeting logic. The ability to audit segments and identify data-quality issues is important; SQL experience is a plus but not required.


• Technical-to-message translation: Experience turning technical products, usage signals, or behavioral data into clear and credible messaging for developers, administrators, or other technically sophisticated audiences.


• Technical familiarity: Comfortable navigating developer ecosystems, cloud infrastructure, SaaS platforms, or complex multi-product technology environments.


• Independent senior-level ownership: Strong judgment, initiative, and organizational skills, with the ability to operate effectively in ambiguous environments, structure competing priorities, and independently drive programs from concept through execution.


• Cross-functional collaboration: Strong communication and stakeholder-management skills, with the ability to coordinate effectively across marketing, sales, renewals, data, engineering, design, and external partners.

Benefits:

• Competitive compensation: Canada-based compensation of CA$160,300–CA$229,000 plus equity.


• Equity participation: Equity is provided to full-time employees, allowing employees to share in the organization's long-term growth.


• Fully remote work: Remote-first role with the flexibility to work from home.


• Flexible working environment: Autonomy to manage your schedule while maintaining accountability for results and delivery.


• Generous time off: Paid time off, quarterly wellness days, and a designated year-end wellness break.


• Home office support: Resources to help create a comfortable and effective home working environment.


• Technology stipend: Equivalent to US$100 net per month to support work-related technology needs.


• Learning and development: Annual support for conferences, courses, certifications, and other professional development opportunities.


• Parental leave: 16 weeks of paid parental leave after six months of employment.


• Comprehensive benefits: Medical, retirement, and paid holiday benefits vary according to country and applicable local programs.


• Additional perks: Company merchandise and opportunities to collaborate within a globally distributed, remote-first environment.


• Important eligibility note: Visa sponsorship is not available for this role.