Sr. Product Marketing Manager

In this role, you will own the positioning, messaging, and competitive narrative for a global portfolio of environmental monitoring solutions, ensuring alignment between product capabilities and real-world buyer needs. You will also lead sales enablement and product launch efforts while embedding competitive insights into all stages of go-to-market execution.

• Develop and maintain positioning and messaging frameworks across the product portfolio


• Translate technical product capabilities into clear, buyer-focused value propositions


• Own competitive intelligence as an ongoing discipline, tracking market and competitor movements


• Synthesize competitive insights into actionable sales enablement materials and briefs


• Build and maintain sales tools including battle cards, solution briefs, and pitch narratives


• Partner with sales leadership to identify gaps and improve field effectiveness


• Lead end-to-end product launch planning and execution across cross-functional teams


• Ensure sales and support teams are fully trained and enabled ahead of new releases


• Contribute to thought leadership content including white papers, bylines, and messaging campaigns


• Support broader marketing initiatives with positioning, copy, and narrative development

Requirements

This role requires a seasoned product marketing professional with strong experience in B2B technology environments and the ability to translate complex products into compelling market narratives. You are analytical, highly communicative, and comfortable operating across sales, product, and marketing functions. You bring strong experience in competitive analysis and sales enablement, and you actively leverage AI tools to accelerate research and content development.

• Bachelor’s degree required; MBA or equivalent experience is an asset


• 8+ years of total experience, including 4+ years in B2B product marketing


• Experience in SaaS, data, geospatial, weather, or adjacent technical industries preferred


• Strong ability to build positioning frameworks and messaging architectures


• Proven experience in competitive intelligence and win/loss analysis


• Track record of producing high-impact sales enablement materials used by field teams


• Excellent written and verbal communication skills across multiple formats and audiences


• Strong analytical mindset with ability to use data to guide marketing decisions


• Practical experience using AI tools for research, content creation, and workflow optimization


• Ability to collaborate effectively across distributed product, sales, and marketing teams


• Strong understanding of go-to-market execution and product launch processes

Benefits

• Competitive salary range of CAD $105,000 – $120,000 per year


• Fully remote work anywhere in Canada


• Opportunity to shape global product positioning in a mission-critical industry


• High visibility role with direct exposure to senior leadership


• Collaborative cross-functional environment across product, sales, and marketing


• Opportunity to work on impactful environmental monitoring and risk mitigation solutions


• Strong focus on innovation, including practical application of AI in marketing workflows


• Inclusive and equal opportunity work environment


• Long-term career growth in a fast-evolving technical product organization