Territory Manager - Central Alberta

About Peter Mielzynski Agencies LTD “PMA” and the Mission 

PMA Canada’s Mission is to become The Best Drinks Company in Canada.  We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks,  Two Oceans, Jägermeister, Innis & Gunn and many more.  We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers. 

Company Values 

Be Proud 

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do. 

Be Responsible 
We are responsible and accountable for our work as individuals and collectively as one team.  We collaborate across all aspects of our business. 

Be Entrepreneurial 
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement. 

Be Professional 
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.  

Be Sustainable 
We always do the right thing for our business, for each other and our community. 

Embrace Difference 
We embrace our differences and work together to make us stronger. 

Think Long Term 

We understand our actions today need to drive long-term success and this gives us a competitive advantage. 

About the Territory Manager Role 

Reporting to the Sales Manager | Alberta Independents North, the Territory Manager will develop the PMA Portfolio in the Central Alberta which may includes on and off premise outlets which are subject to change from time to time. The role will have accountability for Delivery of Objectives in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels and Territory Depletions vs Target.  The territory will extend from Lloydminster west to Rocky Mountain House and areas, requiring extensive day travel and occasional overnight trips.  The candidate will ideally be either based in Red Deer or Edmonton.   

Key Deliverables 

• Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets 

• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets 

• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets 

• Up-to-Date Journey Plans for Coverage of Assigned Outlets 

• Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager 

• Monthly Scorecard on Territory Key Business Metrics 

• Monthly Price Audit | Competitive Gaming Report within Assigned Outlets 

• Minimum Inventory Levels by SKU within Assigned On and Off Premise Outlets 

• Actionable Individual Development Plans for Own Role 

Behavioural Competency Requirements 

• Accountability 

• Customer Centricity 

• Transparency 

• Inspection of Expected Results 

• Ownership of the Business 

• No Blame Fixing 

Management Competency Requirements 

• Outcome Orientation 

• Business Performance Management & Reporting 

• Interpersonal Effectiveness 

• Workflow Management 

• Financial Acumen 

• Judgement & Decision Making 

• Rapid Capability Building 

• Strategic Thinking & Awareness 

Functional Competencies Requirements 

• Commercial Plan Implementation & Course Correction 

• Commercial Opportunity Identification & Conversion 

• Journey Planning | Efficient Outlet Route Planning 

• Effective Relationship Development (Outlet Decision Maker) 

• Effective Rapport Building (Outlet Staff Members) 

• Commercial Acumen 

• Persuasive Selling 

• Negotiation & Influencing 

Knowledge Competency Requirements 

• RTC | The PMA Way of Selling (Preferred) 

• Provincial Beverage Alcohol Regulatory Standards (Preferred) 

• Canadian Beverage Alcohol Industry Rival Ways of Working (Preferred) 

• Effective Working Knowledge of On and Off Premise Operating Rhythms 

• Effective Working Knowledge of Sales Force Automation Tools 

• Effective Working Knowledge of MS Excel and MS PowerPoint 

• ProServe Certified 

• WSET Certified (Preferred) 

Experience & Other Requirements
 

• Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG) 

• Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results 

• Previous experience dealing with restaurants, bars and other OP venues would be beneficial 

• Well Demonstrated Track Record of Managing Stakeholders 

• Post Secondary Degree in Business 

• Hybrid Working Environment with demonstrated track record of working independently 

• Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required 

• Evening and weekend work may be required from time to time from the individual in order to be successful in the role 

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.   If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise Human Resources.