Territory Manager OP - South Western ON

PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more.  We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Be Proud

We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.

Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.

Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.

Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.

Be Sustainable
We always do the right thing for our business, for each other and our community.

Embrace Difference
We embrace our differences and work together to make us stronger.

Think Long Term

We understand our actions today need to drive long-term success and this gives us a competitive advantage.

About the Territory Manager Role

Reporting to the Sales Manager | Southwest, the Territory Manager will develop the PMA portfolio in the Southwest On-Premise Territory in assigned on premise outlets which are subject to change from time to time. The role will have accountability for Delivery of Objectives in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels and Territory Depletions vs Target.  

Key Deliverables

• Annual Depletions (Stock Movement from W/H into Outlet) vs Target by Brand Expression for the Assigned Outlets


• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression & Banner for the Assigned Outlets


• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression & Banner for the Assigned Outlets


• Up-to-date Journey Plans for Coverage of Assigned Outlets


• Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager


• Monthly Scorecard on Territory Key Business Metrics


• Minimum Inventory Levels by SKU within Assigned Outlets


• Actionable Individual Development Plans for Own Role


• Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

• Accountability


• Customer Centricity


• Transparency


• Inspection of Expected Results


• Ownership of the Business


• No Blame Fixing

Knowledge Competency Requirements

• RTC | The PMA Way of Selling


• Provincial Beverage Alcohol Regulatory Standards


• Canadian Beverage Alcohol Industry Rival Ways of Working


• Effective Working Knowledge of On-Premise Operating Rhythms


• Effective Working Knowledge of Sales Force Automation Tools


• Effective Working Knowledge of MS Excel and MS PowerPoint


• Smart Serve Certified


• WSET Certified

Experience & Other Requirements

• Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG)


• Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results


• Well Demonstrated Track Record of Managing Stakeholders


• Post Secondary Degree in Business


• Hybrid Working Environment


• Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required


• Valid Driver’s License with Fully Insured & Reliable Personal Vehicle (Car Allowance Provided)


• Must be Legally Able to Work in Canada


• Must be of Legal Drinking Age

Physical Demands

• Carrying & Lifting 45-65 pounds


• Immediate Reaching & Overhead Reaching to perform various duties


• Standing and Walking for periods of time to perform various duties


• Squatting & bending to perform various duties as assigned

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process.   If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner