Virtual Programs Specialist

• Own the end-to-end planning, coordination, and execution of webinars, virtual events, workshops, executive sessions, and other digital programs.


• Manage program logistics from kickoff through completion, including scheduling, registration management, speaker coordination, agenda development, and event production.


• Develop and maintain essential program assets such as project plans, briefs, presentation materials, speaker preparation documents, and operational templates.


• Collaborate with Demand Generation, Product Marketing, Content, Creative, Social Media, Operations, and other stakeholders to align program objectives with broader campaign goals.


• Ensure production readiness through platform configuration, technical testing, dry runs, troubleshooting, and day-of-event support.


• Oversee attendee operations, including registration tracking, communication workflows, audience engagement, and post-event follow-up processes.


• Monitor project milestones, identify risks proactively, and implement solutions to keep multiple concurrent programs on schedule.


• Build and maintain dashboards and reporting frameworks to measure registrations, attendance, engagement, pipeline contribution, and overall program effectiveness.


• Analyze event performance data and provide recommendations to improve formats, targeting strategies, audience experiences, and program outcomes.


• Create scalable workflows, documentation, playbooks, and best practices that improve efficiency and support long-term growth.


• Lead post-event reviews and retrospectives, synthesizing insights into actionable recommendations for continuous improvement.

Requirements:

• 3+ years of experience in event marketing, virtual events, program management, campaign operations, or a related B2B marketing function.


• Demonstrated experience independently managing complex projects involving multiple stakeholders and competing priorities.


• Proven success executing webinars, virtual events, workshops, or digital engagement programs from planning through reporting.


• Strong organizational and project management skills with the ability to manage multiple workstreams simultaneously.


• Excellent written and verbal communication skills, with experience coordinating speakers, stakeholders, vendors, and internal teams.


• Familiarity with event management platforms, CRM systems, marketing automation tools, reporting solutions, and project management software.


• Strong analytical capabilities with experience using event and campaign data to evaluate performance and recommend improvements.


• Ability to identify operational challenges, develop solutions, and proactively communicate risks and recommendations.


• Experience creating templates, documentation, processes, and systems that improve operational efficiency and scalability.


• Collaborative mindset with the ability to work effectively across remote and cross-functional teams.


• Interest in automation, AI-powered tools, and emerging technologies that enhance workflows and event experiences.


• Experience supporting enterprise-focused marketing programs, executive audiences, audience segmentation, or campaign follow-up strategies is considered an asset.

Benefits:

• Competitive compensation package with a salary range of $98,000–$147,000 USD.


• Equity participation opportunities.


• Performance-based bonus program.


• Fully remote work environment with flexibility across North America.


• Opportunity to contribute to high-impact marketing initiatives that drive business growth.


• Collaborative and inclusive company culture focused on innovation and continuous improvement.


• Access to professional development and career growth opportunities.


• Exposure to cutting-edge technologies, automation tools, and AI-driven workflows.


• Flexible work arrangements that support work-life balance.


• Opportunity to work alongside talented cross-functional teams in a fast-paced and dynamic environment.


• Comprehensive total rewards package designed to support employee well-being and long-term success.