Restaurant Brand Leader

About us:

Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. We have increased system sales in the last five years from less than $50mm to over $1B. Our current portfolio of 27 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, Quesada, La Belle et La Boeuf, and Rôtisseries Benny.

We are passionate about building our franchisee partnerships and providing our guests with a memorable dining experience. Our growth would not be possible without our people's creativity, dedication, and entrepreneurship. We continue to build the team and always look for exceptional candidates to join Foodtastic.

Restaurant Brand Leader:

Reporting to the Senior Vice-President, the Restaurant Brand Leader will ensure that the brand excels in operations and maximize Brand awareness & growth, always be up to date and exciting to customers. Plan ways to promote and change the public perception of restaurant brands in a positive way.

Responsibilities:

• Act as the Main representative between the restaurant’s franchisor and franchisee.


• Implements Brand guidelines and maintains the global image of the Full-Service Restaurants.


• Ensure all aspects of Franchise Law (Where applicable) are adhered to.


• Ensure that the franchisees are in compliance with the current Franchisee Agreement.


• Implement and maintain the operations manual in compliance with Foodtastic objectives and FDD.


• Optimize operations vs cost to maintain the right balance for both cost & operations with healthy economical practices.


• Act as the brand ambassador internally and externally.


• Market dynamics, competitor tactics, consumer behavior, (menu limitations), taste mindset. (Create Craveable products)


• Maintain a Strong competitive Supply Chain.


• Maintain corporate communications with Franchisees, lead and hold regular FAC meetings.


• Respect Ad Fund Budget and set clear Advertising Objectives


• Making sure that branding is consistent for all advertising campaigns across all markets.


• Create and maintain a strong Foodtastic Franchisee support Team.


• Driving sales and achieving unit growth.


• Set Clear geometric target Development Goals.

Communications & Working Relationships (Internal/ External):

• Works with Training, Operations, Supply Chain, Finance

Experience, Skills & Competencies:

• Bachelor's degree, or any equivalent educations in Hospitalities, Food Industry.


• Minimum 7 years of total experience in Hospitalities and Food Industry.


• Bilingual (English & French) is an asset.


• Demonstrated experience of ethical leadership.


• Outstanding verbal and written skills, and experience working with staff on all levels.


• An understanding of trends and an ability to respond to customers’ wishes


• Creativity and an ability to produce innovative and original idea

Company benefits:

• Market related compensation


• Complimentary coffee, drinks and snacks at the office


• Free parking at the office


• Summer Fridays


• 1 hour lunch paid


• Virtual health care


• Company social events


• Group insurance plan, including health, dental and long-term disability.