Sales Associate

As the largest Canadian-owned and operated K-12 publisher, Nelson Education Ltd. is Canada's only heritage education content provider, known for its innovative products and solutions catering to learners across the country.

Nelson is on a mission to make learning accessible, engaging, and effective for all. That's why Nelson continuously strives to create dynamic curriculum-aligned content that caters to diverse learning styles, fostering critical thinking, creativity, and life-long learning.

In response to the evolving education landscape, Nelson developed Edwin, a digital learning ecosystem. Edwin is a learning platform for classroom success, providing curriculum-linked content, engaging tools and unparalleled support to reach every student.

Nelson is redefining education and making a positive impact on the way knowledge is acquired and shared by creating the possible, one learner at a time.

About the Role

Nelson is seeking a dynamic Sales Associate to join our education technology sales team. Reporting to the VP of Sales, you'll engage in B2B outreach, promoting educational resources to schools within a designated territory. Responsibilities include supporting the sales team with technology tools, developing new accounts, and assisting with quote processing, event planning, email campaigns, contact management, and reporting.

We seek a highly organized candidate with strong communication skills, able to thrive in a fast-paced environment, and experienced with sales technologies like Salesforce and NetSuite. This entry-level role offers diverse opportunities for growth within the sales team.

Key Accountabilities

• Build and maintain strong business relationships with new and existing customers.
• Execute targeted sales campaigns to generate leads from new accounts.
• Actively participate in sales strategy and planning, with direct responsibility for sales growth in specific accounts.
• Collaborate closely with the sales team, providing administrative support and assisting with tasks such as data entry and report compilation.
• Provide real-time customer support and assist with order processing.
• Work cross-functionally with Nelson teams to enhance sales programs.
• Utilize tools like Salesforce CRM, SharePoint, and NetSuite to manage tasks and communicate with stakeholders effectively.
• Conduct data analysis, manage revenue-generating resources, and handle customer inquiries.
• Manage activities including outbound calls, emails, and sales demonstrations to prospective customers.
• Assist with reporting and preparing sales-related presentations.

• Strong professional presence with excellent verbal and written English communication skills.
• Positive attitude with a strong drive for results, and the ability to handle ambiguity easily.
• Excellent organizational skills, including prioritization, scheduling, and time management.
• Team player mentality with the ability to work independently towards ambitious goals.
• Coachable and open to receiving and acting on feedback to improve results.
• Strong interpersonal and analytical skills with a quick and target-oriented approach.
• Must be able to work from 8 am to 5 pm US Eastern time.
• Passion for building a career in sales is essential!
• Preferred experience in K12 education and/or SaaS sales environments.

• Hybrid work model
• Flexible working time
• Competitive compensation (Base + Variable)
• Great company culture
• Great benefits and perks

You don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway! 

Nelson is an equal opportunity employer and is committed to Inclusion, Equity and diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. 

Should you require any accommodation during the requirement process please reach out to  [email protected].