Sales Consultant

Northern Roads Auto Group is more than just a business, a collection of dealerships or rooftops, it’s a place where our family has the privilege to serve yours.

Location: Lindsay Kia

Availability: Open - Monday to Saturday

Compensation: Base salary + bonus

*NO EXPERIENCE NECESSARY*

When you join Northern Roads, you’ll enjoy:

• Trusted relationships – We’re a work family and you’ll become a part of the team.


• Many employee engagement activities – We want you to want to come into work every day.


• Employee Health and Wellness Initiatives – We truly care about your well-being.


• Career path planning and training – We want you to succeed and grow alongside us.


• There are plenty of other perks and incentives, you’ll have to join us to find out more!

Are you ready to get in the 'driver's seat' and take control of your earning potential? Look no further than a sales opportunity at Lindsay Kia!

You’ll love your position as an Sales Consultant:

• Customer Engagement: Greet and assist customers in a friendly and professional manner. Understand their vehicle preferences and guide them through the sales process. 


• Product Knowledge: Develop a deep understanding of the vehicles in our inventory, including features, specifications, and available options, to effectively present them to customers. 


• Sales Process: Conduct test drives, explain financing options, and negotiate sales terms to ensure customer satisfaction and meet or exceed sales targets. 


• Customer Follow-Up: Maintain ongoing relationships with customers to address inquiries, provide post-sale support, and encourage repeat business. 


• Market Knowledge: Stay informed about industry trends, competitor offerings, and market conditions to provide customers with accurate and up-to-date information. 


• Documentation: Complete necessary paperwork and documentation accurately and in a timely manner. 


• Compliance: Adhere to all relevant laws, regulations, and company policies related to automotive sales. 


• Other duties as assigned. 
  

We’d love to hear from you, if: 

• Previous experience in auto sales is an asset but not required. However, a minimum of 2 years of previous Canadian sales/retail/hospitality experience is required.


• OMVIC certification or a willingness to obtain. 


• Technically savvy and prior DMS experience is an asset.  


• Excellent interpersonal and communication skills. 


• Strong negotiation and closing skills. 


• Self-motivated, goal-oriented, and driven to achieve sales targets. 


• Valid G driver's license and a clean abstract. 

More About Us:

At Northern Roads Auto Group, we’ve proudly operated successful, family-owned automotive businesses for over 30 years in the heart of the Niagara Region. We’re passionate about growth, innovation, and delivering exceptional customer experiences.

As one of the first Kia dealers in Canada and a multi–Kia President’s Award-winning group, we continue to expand our footprint with the addition of Lindsay Kia (2023), Belleville Chrysler Dodge Jeep RAM FIAT (2024), and most recently, Bill’s Toyota (2025).

Our success is built on integrity, innovation, and community—a commitment that drives everything we do.

At Northern Roads Auto Group Inc., accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. We are committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace and support accommodating the accessibility needs of individuals with disabilities so that individuals can participate in all aspects of our recruitment process. Should you require this accommodation, please contact [email protected]. 

We would like to thank all candidates in advance for their interest only. Please note, due to the volume of applicants we receive, only those candidates selected for an interview will be contacted.