Sales Director, Group Benefits

Base + Comm 

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At Canada Life, our purpose is to improve the financial, physical and mental well-being of Canadians. As a Sales Director, you will play a key leadership role in delivering on this purpose by leading a high-performing team of Account Executives focused on growing our small group benefits business in the Alberta market.  You will drive strong business results through thoughtful leadership, a client-centric approach, and meaningful partnerships with advisors, clients, and internal teams.

What you will do

Lead and develop a high-performing team

• Provide coaching, mentorship and day-to-day guidance to Account Executives, including support on complex client situations and escalations


• Foster an inclusive, collaborative and performance-driven team environment


• Support individual and team development to build capability and drive engagement

Deliver on business goals

• Execute regional sales strategies and quarterly business plans in alignment with the Regional Vice President


• Drive growth and retention across both small and large group benefits segments


• Monitor performance against key metrics and take action to ensure targets are achieved

Build strong relationships

• Develop and maintain trusted relationships with advisors, clients, and internal partners


• Collaborate closely with regional service teams to deliver an exceptional and consistent client experience


• Partner with head office teams on initiatives that support business growth and innovation

Lead the sales process

• Guide and support your team through the full sales cycle, from RFP to finalist presentations to implementation


• Ensure a seamless transition from sale to onboarding and ongoing account management


• Maintain a small portfolio of large or complex clients, where required, to support strategic opportunities

Enhance client value and retention

• Identify opportunities for cross-selling additional products and services


• Work with advisors and internal partners to strengthen long-term relationships and improve client outcomes


• Ensure client needs are understood and consistently exceeded

Drive strategic thinking and innovation

• Bring forward market insights and contribute to the development of new solutions


• Anticipate trends and identify opportunities to strengthen our competitive position


• Champion a client-first mindset and support change initiatives across the region

What you will bring

• 5+ years of Group benefits leadership experience


• Demonstrated success leading or coaching sales teams


• Strong understanding of group benefits products and funding arrangements


• Proven ability to deliver results in a fast-paced, target-driven environment


• Strong relationship-building and business development skills


• Excellent communication and presentation abilities


• Strategic thinking with the ability to translate insights into action


• Collaborative mindset with the ability to work effectively across teams


• Strong organizational and prioritization skills and a client-focused approach that builds trust and long-term partnerships


• A commitment to continuous improvement and personal growth and able to bring people together to achieve shared goals


• A balanced approach to performance, using data, insight and judgment


• An openness to new ideas and perspectives, and a willingness to lead through change


• Valid driver’s license and access to a vehicle


• Ability to travel within Alberta 

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The base salary for this position is between $121,000 - $171,000 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life 

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.  

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you! 

What we offer:  

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: 

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. 

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. 

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.  

• Financial Security: Company-matching pension plan, share ownership program and additional investment options. 

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!  


• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.  

Learn more about Canada Life.  

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact  [email protected]. All information provided will be handled in accordance with applicable laws and Canada Life policies.  

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted. 

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