Sales Manager - Crown Mazda

Crown Auto Group is a Winnipeg-based, family-owned organization built on integrity, teamwork, and strong relationships. We are proud to be recognized as one of Canada’s Best Managed Companies and an Aon Hewitt Best Employer – Platinum Level. As one of Manitoba’s fastest-growing dealership groups, we offer exceptional service and rewarding career opportunities in a dynamic industry.

We are currently seeking an experienced and motivated Sales & Finance Manager to join our leadership team at Crown Mazda. This role combines automotive sales leadership with finance and insurance responsibilities to deliver an exceptional customer experience while driving dealership performance and profitability.

Key Responsibilities

• Lead, coach, and develop a team of Product Advisors to achieve sales and customer satisfaction goals


• Support customers throughout the vehicle purchasing process, including deal structuring, financing, and delivery


• Manage all finance and insurance activities while maintaining profitability and compliance


• Conduct credit interviews, secure lender approvals, and present protection products including warranties and GAP coverage


• Appraise trade-in vehicles and assist with deal closing


• Ensure accurate completion of finance documentation and timely contract funding


• Maintain strong relationships with customers, lenders, and internal teams


• Monitor team performance, provide ongoing coaching, and foster a positive, high-performance culture


• Meet or exceed established sales and finance KPIs


• Lead by example by consistently demonstrating Crown Auto Group’s mission, vision, and values

Qualifications & Requirements

• High school diploma


• Current MPI Salesperson Permit or willingness to obtain one within 30 days of hire


• Minimum of 2 years of sales and Finance experience; automotive experience strongly preferred


• 2-3 years of experience leading, coaching, or managing teams is considered a strong asset


• Valid driver’s license


• Strong verbal and written communication skills


• Proven ability to build lasting relationships with customers, business partners, and internal teams


• Highly resourceful, adaptable, and flexible in a fast-paced environment


• Professional appearance and demeanor


• Demonstrates Crown Auto Group’s CARMA Values: Collaborate, Accountable, Relationship-focused, Motivated, Attitude


• Additional languages are considered an asset

Employee Benefits

• Comprehensive benefits package, including extended health, dental, vision, and massage therapy


• Discounted fitness memberships


• Associate Referral Bonus Program


• Career advancement opportunities, with the majority of promotions filled internally


• Access to Perkopolis (Canada’s leading corporate concierge and discount program)

CROWN AUTO GROUP is an equal opportunity employer! We are looking for people from various ethnicities, backgrounds and experiences to join our workplace. We are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. Reasonable accommodations are available during the selection process, and we'll respond in a timely manner to any requests for accommodations.