Sales Manager Northern Alberta

Sales Leadership & Team Development

• Lead, coach, and develop a team of sales professionals across Northern Alberta to achieve revenue, margin, and customer retention targets


• Set clear expectations aligned with ATS Traffic’s sales framework, including account segmentation and strategic account planning 


• Conduct regular performance reviews, pipeline reviews, and coaching sessions focused on value‑based selling and solution alignment


• Ensure all sales staff complete required training, certifications, and compliance requirements supported through UKG and internal systems

Business Development & Customer Strategy

• Grow and protect key municipal, contractor, and infrastructure accounts across Northern Alberta 


• Identify new growth opportunities across traffic control services, signage, ITS, and road safety infrastructure


• Lead strategic customer meetings, discovery sessions, and proposal presentations


• Partner with Operations to ensure solutions are executable, compliant, and profitable

Financial & Performance Accountability

• Own regional sales performance, including revenue growth, margin performance, and cost‑to‑serve discipline


• Use CRM, Power BI, and internal reporting tools to monitor pipeline health, forecasting accuracy, and customer trends 

Collaborate with senior leadership to support budgeting, forecasting, and strategic planning

Preferred Experience

• Experience in traffic control, road safety, construction services, or municipal procurement


• Familiarity with large RFPs, contract pricing, and long‑cycle sales


• Experience leading geographically distributed sales teams

Why Join ATS Traffic

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  • Industry leadership with a strong safety‑first culture
  
  
  • National support network with local execution
  
  
  • Opportunity to lead a critical growth region within Alberta
  
  
  • Competitive compensation, benefits, and development opportunities