Sales Manager - Winnipeg Autoshow

Winnipeg Autoshow is hiring an Automotive Sales Manager

If you love the craft of closing cars — the conversation, the structure of the deal, the moment the customer says yes — we want to talk to you.

Winnipeg Autoshow, part of the 401 Group (one of Canada's largest and fastest-growing automotive groups), is looking for a proven closer to lead our used vehicle sales team. This is an active, hands-on sales manager role. You won't be sitting in an office waiting for a sale — you'll be on the floor with your reps every single day, desking deals, appraising trades, working the phones, and driving the numbers.

Location: 3165 McGillivray Blvd, Winnipeg MB

Compensation: $100,000 - $150,000 per year

Why this seat is worth your time

• Pure used. No OEM noise. No factory programs to chase, no allocation games, no new-car distractions. We live and die by used vehicle execution — turn, gross, and customer experience. If that's the game you want to play, this is the seat.


• Inventory backed by the 401 Group network. You're not stuck sourcing from a single rooftop. With 50+ locations across the group, you have access to a deep, constantly refreshed pool of used inventory — so the right car for the right customer is almost always within reach.


• A pay plan built for closing managers. Competitive structure with bonuses, spiffs, and accelerators tied to store performance and team results. Top performers in our group consistently earn six figures. This plan rewards you for coaching the team, managing the process, and driving results — not just your individual closes. We'll walk you through the full plan in the interview.


• You set the business office up for success. You'll be desking deals and structuring them cleanly so F&I can do what they do best. When the deal hits the business office, it's ready to go.


• Ambition meets opportunity. This is already a management role — and if you want to grow from here, we promote from within. With 50+ locations across the 401 Group, this is where ambition meets opportunity.


• Training and tools that actually help. Virtual sales training, inventory management tools, AI to make your role more efficient, and a proven sales process your team can run every time.

What you'll do (this is an active manager role)

• Coach the team every day. Walk-arounds, role-plays, one-on-ones, objection handling, product knowledge — you develop your reps and raise their close rate.


• Desk deals. Structure every deal cleanly and profitably, set the business office up for success, and teach your reps how a good deal gets built.


• Close. Step in to touch desk with sales reps, work save-a-deals, and show your team how it's done.


• Manage inventory. Appraise trades accurately, keep the lot turning, and make sure we're stocked with the right units at the right money. Used vehicle management is the engine of this store — you own it.


• Work the CRM. Know your pipeline cold. Follow up, hold the team accountable to their tasks, and make sure no opportunity slips through.


• Call customers. Make the calls — sold, unsold, service-to-sales, be-backs. Lead from the front on the phones.


• Own the numbers. Track and report on volume, gross, close rate, appointment set/show, and CSI. Know where you are every day, not just at month-end.


• Build the culture. Professional, high-energy, customer-first. The kind of showroom top salespeople want to work in.

What you bring

• Proven closing experience with numbers you can speak to (volume, gross, close rate, CSI).


• A hands-on leadership style — you lead from the floor, not from behind a desk.


• Strong deal-structure instincts and comfort desking deals.


• Strong used vehicle appraisal and inventory management experience — you know how to buy, price, and turn pre-owned.


• Manitoba Sales Permit


• Excellent coaching and communication skills — you make the people around you better.


• Valid Manitoba Class 5 driver's licence and clean driving abstract.


• Strong CRM discipline and comfort with modern dealership technology (PBS an asset).


• A team player who raises the room, not the kind of leader who manages by pressure or fear.

Schedule

Full-time, on-site at Winnipeg Autoshow. Rotating schedule across our standard dealership hours, with a day off during the week.

About the 401 Group

We're a privately-owned automotive group with 50+ locations, a centralized 100,000 sq. ft. support facility, and a reputation for building long, successful careers. We've been recognized as one of Canada's fastest-growing Elite Businesses — and we're still growing.

Apply today

If this is the seat you've been waiting for, send us your resume. We'd love to meet you.

This posting reflects a current and active opening.

#INDCOM

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or [email protected]

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.