Sales Representative

Job Summary

The  Sales Representative is responsible for servicing, merchandising, and promoting the sale of company’s consumer packaged goods products within established national retail accounts in an assigned territory.  They will also be responsible for hosting product knowledge sessions when necessary to raise product awareness. Additionally, this position is responsible for building consumer loyalty by assisting consumers in selecting products appropriate to their need, through asking questions, listening, recommending products, and influencing the sale. Merchandising Specialists will report directly to the Merchandising Manager within an already established territory. They will model the ASSA ABLOY values and behaviors to achieve service excellence, meet and exceed organizational objectives and support fiscal responsibility.

Primary Duties and Responsibilities

75% Execute Monthly Work Plan strategies at store level

• Maintain store presentation standards through building displays, fixture installation, store sets, shelf maintenance, down stock, retrofits, inventory reconciliation, display maintenance and POP installation. Additionally, assist in the building of displays and resets as needed.


• Maintain a regular and timely call cycle to each customer within assigned territory.


• Maximize market share and achieve forecasted sales targets within and outside of the NAM’s Work Plan.


• Meet or exceed sales goals by maintaining store presentation standards through resets, fixture installation, store sets, retrofits, inventory reconciliation, shelf maintenance, display maintenance and POP installation.


• Executes Planograms/Maps first; then looks for opportunities that drive margin growth, such as incremental display space to drive volume goals.


• Assist retail consumers with the selection and purchase of products, maximizing customer interest and sales levels.


• Provide product knowledge training to store personnel with the intention of allowing them to better drive sales to the end user.


• Develop and maintain relationships with key store level decision makers (Department Managers, Assistant Store Managers, Store Managers and Merchandising teams) for enhancing, growing and driving sales. Additionally, being available to visit a store immediately when contacted by the NAM to help resolve any issues.


• Manage reporting, product knowledge, training and performance of third-party merchandisers.


• Assist with re-merchandising efforts for surrounding territories when needed. 


• Attend promotional and grand openings to help educate customer and employees of ASSA ABLOY products.


• Review and assess returned product to determine if damaged or eligible for resale.


• Assist in all regional trade shows, regional sales meetings, may assist other team members with special events, vacancies or other events.

25% Business Process

• Maintain records according to company guidelines and policies for shipping errors, shortages, and defective products as well as completing all reports, surveys, results and other information requests in a timely manner.


• Communicate information to appropriate departments and management regarding competitive products, defective product, warranty issues, changes in accounts, and territory status in an expedient manner.


• Follow up on delivery or order problems as required to ensure the highest level of customer service.


• Provide daily, weekly and monthly tracking of store execution and promotional sell through.


• Assist corporate department with product evaluation, marketing plans etc. as requested.


• Other duties as assigned.

Education and Experience Profile

• Related post-secondary education, or equivalent combination of education and experience


• 2 or more years previous sales or retail experience, including merchandising, an asset. 

Required Skills

• Intermediate to advanced proficiency with MS Office Suite (Outlook, Word, Excel and PowerPoint).


• Strong communication, interpersonal and presentation skills.


• A strong work ethic, hunter mentality, love of sales, and the drive to get out in the field and support existing business and/or pursue new business daily.


• Strong organizational skills with the ability to multitask.


• Strong business acumen and the ability to use a consultative sales approach.


• A customer-centric orientation and excellent relationship building skills.


• A positive, energetic attitude, Initiative, drive, and out-of-the box thinking.


• Understanding of the P&L process.

Work Environment:

• Physically capable of lifting up to 40 pounds with repeated movements of bending, crouching, kneeling and standing. Reasonable accommodations may be provided to individuals with disabilities.

• Ability to travel up to 90% of the time throughout the assigned region could include recurring overnight work trips.

Why Build Your Career with ASSA ABLOY Residential Canada?

• Comprehensive Health Coverage: Medical, dental, vision, life, AD&D, and EAP starting day one

• Flexible Work Model: Hybrid schedule (in-office Tue–Thu, remote flexibility)


• Retirement Savings: Up to 5% employer match (RRSP/DPSP)


• Paid Time Off: Competitive vacation, sick days, and holidays


• Parental Leave: Up to 17 weeks maternity top-up and 5 weeks for non-birth parents


• Career Growth: Ongoing training, development programs, and tuition reimbursement

Please note that the benefits outlined in this posting are available to employees in regular full-time positions and are subject to plan eligibility and company policies.

Pay Range:

The expected salary range for this position is $47,974 to $75,388 per year. The final compensation offered will be determined based on a variety of factors, including the candidate's experience, skills, qualifications, education, certifications, geographic location, and internal equity considerations. In addition to base salary, eligible employees may participate in incentive, bonus, and benefit programs offered by ASSA ABLOY Residential Canada.

Position Availability

This opportunity has become available as a result of internal promotion within the organization.

The above information on this description has been designed to indicate the general nature and level of work

performed by employees within this job/classification.  It is not designed to contain or be interpreted as

a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

While we thank all candidates for their interest, only those candidates to be interviewed will be contacted.

ASSA ABLOY is an equal opportunity employer committed to ensuring an equitable and accessible workplace.

ASSA ABLOY welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidate taking part in all aspects of the selection process.

The above information on this description has been designed to indicate the general nature and level of work

performed by employees within this job/classification.  It is not designed to contain or be interpreted as

a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

While we thank all candidates for their interest, only those candidates to be interviewed will be contacted.

ASSA ABLOY is an equal opportunity employer committed to ensuring an equitable and accessible workplace.

ASSA ABLOY welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidate taking part in all aspects of the selection process.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity Employer

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.