Senior Analyst, Loyalty Program Management

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Senior Analyst, Vendor Loyalty – Targeted Programs

Bring your analytical expertise, commercial mindset, and passion for customer loyalty to Canada's largest retailer.

As a Senior Analyst on the Vendor Loyalty team, you'll play a key role in helping suppliers grow their brands through highly targeted and personalized PC Optimum campaigns. You'll work at the intersection of loyalty, analytics, and supplier partnerships using data and insights to deliver meaningful customer experiences while driving measurable business results.

This role offers a unique opportunity to influence marketing investments from some of Canada's largest consumer brands, collaborate with cross-functional teams across Loblaw, and help shape the future of one of Canada's most recognized loyalty programs.

If you're energized by solving complex business problems, working with data, and seeing your recommendations come to life at scale, we'd love to hear from you.

What you’ll do:

Drive Supplier-Funded Loyalty Campaigns

• Execute and optimize targeted promotional campaigns within the PC Optimum ecosystem.
• Partner with Suppliers, Loblaw Advance, Loyalty Operations, and cross-functional teams to deliver end-to-end campaign execution.
• Manage campaign intake, planning, recommendations, timelines, setup, testing, launch validation, and performance reporting.
• Maintain campaign calendars, execution trackers, and offer assets to ensure seamless delivery.
• Act as a key gatekeeper by validating offer accuracy, product eligibility, inventory readiness, and customer-facing experiences.
• Investigate and resolve campaign issues while ensuring adherence to execution standards and service level commitments.

Generate Insights and Influence Business Decisions

• Analyze customer, vendor, and retail performance data to identify opportunities and optimize campaign effectiveness.
• Develop recommendations on targeting strategies, offer structures, reward values, campaign duration, and customer segmentation.
• Monitor campaign and vendor performance using dashboards and BI tools, translating data into actionable business insights.
• Support supplier conversations by preparing performance summaries, business cases, and key metrics.
• Identify process improvement opportunities and help evolve how targeted programs are planned, executed, and measured.

Support Commercial and Financial Excellence

• Develop pricing proposals for PC Optimum and Loblaw Data Insights Analytics programs.
• Track supplier investments, loyalty point funding, billing activity, and financial performance.
• Support contract preparation, budget management, forecasting, and reconciliation activities.
• Help ensure financial accuracy and transparency across vendor-funded programs.

What you'll bring:

• Post-secondary education in Business, Marketing, Finance, Economics, Analytics, or a related field.
• 2-4 years of experience in analytics, reporting, loyalty, category management, shopper insights, retail media, marketing, or related disciplines.
• Strong analytical capabilities with the ability to transform data into actionable business recommendations.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience with SQL, SAS, or other data-querying tools is an asset.
• Experience using BI and visualization tools such as QlikView, MicroStrategy, Power BI, or similar platforms.
• Strong communication and stakeholder management skills, with the ability to influence both internal and external partners.
• Exceptional organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• A proactive mindset focused on continuous improvement, operational excellence, and problem solving.
• Experience in Loyalty, Category Management, Shopper Insights, Consumer Insights, Retail Media, or CPG environments is highly valued.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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