Senior Channel Manager

Description

Join our SMB Sales team and help us shape the future of partner-driven growth. As a Senior Channel Manager, you will play a critical role in a fast-paced, dynamic B2B environment. We are a dedicated sales channel serving small, medium, and mid-market customers (1–500 employees) across the country. You will scale and manage a high-performing ecosystem of partners who are transforming how Canadian businesses connect, collaborate, and thrive. This role is accountable for driving sales performance across the TELUS Business portfolio, developing executive-level partner relationships, and delivering an exceptional end-customer experience.

What you'll do

• Drive Growth: Execute channel strategies that enable partners to scale, meet market objectives, and exceed sales targets


• Strategic Advisory: Build and nurture executive-level relationships, serving as the primary point of contact and trusted advisor for key partners


• Performance Management: Lead weekly huddles and quarterly business reviews (QBRs); diagnose funnel gaps and implement course-corrections to maximize productivity


• Partner Enablement: Coach partners to evolve from transactional selling to a consultative, customer-first approach


• Ecosystem Expansion: Identify market coverage gaps and lead the recruitment and onboarding of new strategic partners


• Cross-Functional Collaboration: work closely with Marketing, Product, and Sales Enablement to ensure partners have the latest tools, incentives, and go-to-market support


• Commercial Excellence: Manage financial performance and ROI on partner investments to ensure sustainable business growth

Qualifications

What You Bring

• Experience: 5+ years in sales or channel management, specifically within indirect sales models (Door-to-Door, National Retailers, Dealers, VARs)


• Industry Savvy: Deep understanding of the telecom or tech industry and the unique dynamics of the SMB/Mid-market segments


• Analytical Rigor: A data-driven mindset with the ability to translate complex metrics into actionable sales strategies


• Influence & Agility: Proven ability to drive alignment across cross-functional teams and thrive in ambiguous, fast-changing environments


• Communication: Exceptional presentation and negotiation skills, comfortable engaging at the executive level


• Education: Bachelor’s degree in Business, Commerce, or a related field


• Partner Presence: Ability to occasionally travel locally with a valid driver's license and vehicle access

Great-to-haves

• Experience with CRM platforms and partner performance management tools


• Knowledge of campaign design and go-to-market execution within indirect sales channels


• Understanding of indirect sales models, partner economics, and channel performance metrics

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.