Senior Consultant, Influencer

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson is looking for a Consultant [or Senior Consultant] with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.  

Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates that are social first, tapped in, and passionate about consumer brands. 

Here’s what you’d be doing:

• Overseeing and conducting identification, vetting and outreach of on-brand and campaign relevant influencers for paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients


• Manage all negotiation, project management and measurement of influencer programs with a focus on paid collaborations and long-term partnerships, based on strategic plan development from senior team & clients 


• Establish and maintain relationships with key contacts within the influencer space


• Lead day-to-day client relationships by becoming a trusted, go-to collaborator


• Thoughtful and strategic approach to executing multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives


• Collaborate with team on monitoring and compliance across all activities


• Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities


• Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market


• Carrying out social media listening and research to identify trends in online conversations and to pinpoint relevant influencers


• In partnership with senior leads, educates and shares knowledge with teams on trends and best practices 

What you’ll need to get here: 

• A minimum of 5-7 years’ experience in end-to-end influencer relations and project management, with a background in PR, Social or Digital agencies


• Existing relationships Canadian influencers and agencies with a proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact


• Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations


• Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices


• Experience negotiating partnership agreements


• Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools


• Ability to effectively communicate information and ideas in written and verbal format  


• Flawless organizational skills and keen attention to detail to maintain client service excellence


• Ability to prioritize and manage high volumes of requests


• Excellent written and verbal communications skills


• Creative thinker and problem solver


• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus 

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