Activate JobCopilot
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Customer and Product Marketing Manager based in Canada.
This role sits at the intersection of product marketing, customer storytelling, and go-to-market strategy within a fast-evolving AI-driven SaaS environment. You will shape how enterprise customers and the market understand innovative AI solutions designed to transform customer service operations. The position blends strategic messaging, customer advocacy, and launch execution to drive pipeline growth, retention, and expansion. You will collaborate closely with product, sales, and marketing teams to translate complex technology into compelling narratives and real-world use cases. This is a high-impact role where storytelling directly influences revenue performance and customer adoption. You will also build programs that amplify customer voices and strengthen long-term engagement. The environment is fast-paced, collaborative, and deeply focused on innovation in AI-powered customer experience.
Accountabilities:
- Develop and execute industry messaging, solution positioning, and use-case narratives aligned with product strategy and market needs.
- Lead go-to-market planning and execution for product launches, including enablement, coordination, and post-launch optimization.
- Build and manage customer advocacy programs, including case studies, references, testimonials, and success stories.
- Partner with Sales and Marketing teams to integrate customer insights into pipeline generation and expansion initiatives.
- Design and support customer engagement programs, events, and speaking opportunities to strengthen relationships and retention.
- Translate complex technical capabilities into clear, compelling customer-facing narratives and sales enablement materials.
- Collaborate cross-functionally with Product, Sales, and Marketing teams to ensure consistent storytelling across all GTM activities.
- Contribute to content strategy and campaign development to amplify industry and customer narratives.
Requirements:
- 5+ years of experience in Product Marketing, Customer Marketing, or Solutions Marketing within SaaS, AI, or contact center technology.
- Proven experience developing messaging frameworks, customer stories, and sales enablement content.
- Strong ability to translate complex technical concepts into simple, compelling business narratives.
- Experience working cross-functionally with Sales, Product, and Marketing teams in a fast-paced environment.
- Demonstrated success in customer advocacy programs, references, or customer engagement initiatives.
- Excellent written and verbal communication skills with strong executive-level storytelling ability.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Data-driven mindset with the ability to connect marketing efforts to pipeline, retention, and expansion outcomes.
- Comfort working in a remote, collaborative, and high-growth environment within Canada.
Benefits:
- Competitive compensation aligned with experience and market benchmarks.
- Equity participation with long-term growth potential.
- Fully remote-first work environment with flexibility and autonomy.
- Comprehensive health, dental, vision, and wellness benefits.
- Flexible vacation policy and paid sabbatical after long-term tenure.
- Learning and development stipend for courses, conferences, and professional growth.
- Regular in-person offsites and team gatherings to strengthen connection.
- Inclusive, values-driven culture focused on ownership, collaboration, and continuous improvement.
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