Senior Director of Sales

Company:          ASSA ABLOY Door Security Solutions Canada

Reports to:        Country Manager

Location:           Vaughan, Ontario, Canada

ASSA ABLOY Door Security Solutions provides end-users (healthcare facilities, schools, universities, military, commercial buildings, etc.) with unsurpassed security and life-safety solutions and the essential support services (LEED consultation, code compliance, access control system integration, product research and selection, specification writing services, technical support, etc.) to ensure well-functioning doorway systems in the commercial building industry. This is all accomplished by combining the strengths of industry-leading door and hardware brands. Visit www.assaabloydss.com for more information.

Job Summary

We are currently seeking a Senior Director of Sales to be based in the Vaughan head office.  The Senior Director of Sales Door Security Solutions Canada is responsible to drive sales growth for the DSS and Fleming and Baron brands across Canada.

Key Responsibilities

• Develop and direct the implementation of a business strategy that aligns with the overall DSS and ASSA ABLOY strategies.


• Generate and analyze weekly and monthly sales forecasts to guide strategic planning.


• Identify key commercial activities and opportunities, then develop and implement business plans to ensure continued growth and improved profitability. 


• Develop execution strategies and tactics to support strategic plans at the regional level, which focus on driving sales of new products and technologies.


• Maintain and increase sales via the current channel partners while developing new channel strategies up to and including recruiting new channel partners.


• Plan and direct sales efforts across Canada through our direct sales force, as well as sales agencies to achieve or exceed targets for sales and growth initiatives.


• Develop and maintain organizational culture, values and reputation in marketplace and with staff.


• Manage the business in a collaborative manner that promotes a consistent vision and enables the team to meet aggressive sales targets.


• Provide leadership by promoting team concepts, coaching, counseling, retaining, mentoring, training, talent management, and individual development.

• Continually monitor sales force performance against established sales metrics to ensure progress against assigned objectives, and course correction when required.


• Drive a culture of accountability and results with the sales force through strategy deployment and effective performance management.


• Promote the business unit within the industry, manufacturing, trade associations and local community.


• Work in partnership with ASSA ABLOY Canada Shared Services to ensure consistent and high quality support.

• Perform other duties as required.

Education and Experience

• Bachelor's degree in business management or related field


• Experience of leading a profitable and growing business and/or running a sales organization


• Experience in the industry (door, hardware and/or access control), market and customer base is strongly preferred; candidates with commercial building product sales management will be considered


• Proven track record of performance excellence in meeting targets


• Demonstrated ability to build professional relationships with internal and external stakeholders


• Demonstrated leadership capabilities and the capacity to achieve objectives through collaboration with others.

Key Competencies

• A highly motivated, dynamic, and proactive individual


• Data-driven decision making, skilled in interpreting sales metrics to guide strategy


• Ability to translate strategic plans into actionable sales initiatives

• Possess strong business acumen and technical aptitude

Physical Demands and Working Conditions

• Ability to travel in within the assigned territory up to 60% of the time


• Ability to travel across Canada and into the U.S. 


• A valid driving record in good standing

Our Benefits

• Employer-paid Benefit plan


• Competitive Retirement plan


• Ongoing training and development


• Supportive team environment


• Company-provided vehicle


• A stable and growing industry!

Interested applicants (internal & external) can apply online at www.assaabloy.com/career

The estimated expected salary range for this role is $170K - 180K per annum.

ASSA ABLOY welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.