Senior Key Account Manager

Sunrise Farms is seeking a results-driven Senior Key Account Manager to lead and grow the retail business, with a focus on national and large-format retailers. This role is responsible for delivering revenue, distribution, and growth targets through strategic account management, demand planning, promotional execution, and business development.

The ideal candidate brings 5+ years of account management experience in grocery, ideally with a strong background in fresh food with a track record of success with major retail accounts.

Responsibilities:

• Lead and grow key retail accounts, building strong customer relationships and delivering profitable sales growth


• Develop and execute joint business plans, pricing strategies, promotional calendars, and sales initiatives aligned with retailer objectives and company priorities


• Identify new opportunities, secure new listings, and expand distribution within national and large-format retail banners


• Support and participate in quarterly business reviews, assortment presentations, category review discussions, and new product opportunities with retail partners


• Analyze sales performance, market trends, and retailer insights to identify growth opportunities and improve account results


• Manage forecasting, trade spend, credits, deductions, understanding of supply and inventory planning


• Act as the primary day-to-day contact for retail customers, ensuring strong service, issue resolution, and cross-functional alignment


• Represent Sunrise Farms at retailer meetings, tradeshows, conventions, and industry events, as required


• Various projects, as required

Requirements:

• 5+ years of account management experience in grocery, ideally with a strong background in fresh food categories


• Experience managing large retail accounts across grocery channels, with a focus on national retailers


• Strong strategic thinking, business acumen, and problem-solving skills


• Excellent planning, organization, and attention to detail; ability to operate well within a dynamic, fast-paced environment


• Self-motivated with the ability to prioritize, set objectives, and deliver results in a fast-paced environment


• Strong collaboration skills with customers, suppliers, brokers, and cross-functional internal teams


• Strong communication, relationship-building, and influencing skills


• Ability to prepare and deliver business reviews, category presentations, and strategic recommendations


• Post-secondary education in Business, Sales, Commerce, or a related field


• Intermediate to advanced proficiency in Outlook, Excel, and AI-enabled productivity tools


• Experience with ERP and CRM systems for customer management, forecasting, and reporting


• Valid driver’s license and access to a personal vehicle