Number of Applicants
:000+
As the largest Canadian-owned and operated K-12 publisher, Nelson Education Ltd. is Canada's only heritage education content provider, known for its innovative products and solutions catering to learners across the country.
Nelson is on a mission to make learning accessible, engaging, and effective for all. That's why Nelson continuously strives to create dynamic curriculum-aligned content that caters to diverse learning styles, fostering critical thinking, creativity, and life-long learning.
In response to the evolving education landscape, Nelson developed Edwin, a digital learning ecosystem. Edwin is a learning platform for classroom success, providing curriculum-linked content, engaging tools and unparalleled support to reach every student.
Nelson is redefining education and making a positive impact on the way knowledge is acquired and shared by creating the possible, one learner at a time.
Nelson Education is seeking an experienced Senior Manager, 1-to-1 Marketing to join our team, reporting to the Vice President of Marketing & Communications. The successful candidate will have extensive B2B 1-to-1 and content marketing experience, combined with strategic marketing expertise. This role involves developing and executing a comprehensive 1-to-1 marketing strategy, primarily focusing on email and content, and requires significant collaboration with the extended marketing, sales, Classroom Success (CST), and customer support teams. Extensive expertise in Salesforce CRM/Pardot is essential to ensure the alignment and effectiveness of email and other 1-to-1 marketing campaigns.
The Senior Manager, 1-to-1 Marketing will drive demand and SaaS customer engagement through personalized marketing interactions, managing the 1-to-1 marketing program, and contributing to business outcomes with targeted marketing efforts. We are looking for a strategic B2B marketer with a refined creative eye and a passion for building large-scale programs that deliver business results, offering a range of opportunities from simple to complex tasks.
Develop and Execute 1-to-1 Marketing Strategy
Deliver Marketing Qualified Leads (MQLs)
In collaboration with CST, provide support for effective Onboarding of New Customers
In collaboration with CST, provide support activities to drive Super-User Engagement
Manage Operational Email Programs
Collaboration and Alignment
Creative and Analytical Leadership
Requirements
Benefits
Don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!
Nelson is an equal opportunity employer and is committed to Inclusion, Equity and diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.
Should you require any accommodation during the requirement process, please reach out to [email protected].
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