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Senior Manager - Business Development

icon building Company : GoDaddy
icon briefcase Job Type : Full Time

Number of Applicants

 : 

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Job Description - Senior Manager - Business Development


Location Details: Remote - Ontario, Canada


At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​


This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  


Join our team


This is a strategic business development role that will focus on a combination of sales and account management activities for the Brand Safety Alliance initiative (BSA), a GoDaddy Registry initiative that helps brands protect themselves online through innovative products and services, such as GlobalBlock. The team is comprised of a Director and 5 direct reports. This is an individual contributor role that manages all external registry relationships and contracts.


A successful candidate will identify new growth opportunities for the Brand Safety Alliance, primarily through the acquisition of resellers/agents and registry partners that are fundamental to the success of our products. Once a new sales channel is established, a successful candidate will own and nurture it.


What you'll get to do...



  • Identify, establish, and manage traditional and non-traditional sales channels within the domain industry, including acquisition of resellers, agents, and registry partners to drive revenue growth.

  • Conduct customer prospecting, create strategic targeting plans, identify new market segments, and complete outreach initiatives to meet or exceed benchmarks and sales targets.

  • Build and maintain relationships with key partners and clients, providing expert-level product knowledge, second-level support, regular account planning, performance management, and tailored training programs.

  • Contribute to new product development and market expansion by using customer feedback, industry insights, and market analysis to identify new features, capabilities, and partnership opportunities.

  • Lead all aspects of contractual agreements, manage customer negotiations, maintain CRM data integrity, develop sales collateral and presentations, and provide mentoring support to Account Management team members.

  • Leverage comprehensive knowledge of the domain name industry to identify revenue opportunities, assist in strategic decision-making, and contribute to marketing, communications, and PR initiatives to enhance brand recognition.

  • Support sales initiatives for ICANN new TLD rounds and continuously discover new sales surfaces while strengthening existing channels for the Brand Safety Alliance.


Your experience should include...



  • 5+ years experience relating to sales, account management or product management within the domain name industry with extensive relationships in place today.

  • Ability to establish deep and meaningful relationships with key stakeholders to drive engagement, launch products, close deals, and to oversee flawless execution on committed deliverables.

  • Ability to work flexibly to accommodate a range of time zones is required due to the locations of our customers. Out of traditional business hours work will be required on a weekly basis.

  • Flexibility to travel is integral to this role. You may attend ICANN and/or INTA meetings in addition to other client related travel.


You might also have...



  • Fluent in languages in addition to English is helpful but not essential.


We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.


We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 


About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 


At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.


GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.Refer to our full EEO policy.


Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 


GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.


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