Senior Manager, Marketing

Join the team that is building a trusted internet for Canadians! CIRA is best known for managing the system that keeps more than 3 million .CA domains running as smooth as maple syrup, but we do so much more to help Canadians thrive on the internet. 

Whether it’s our cybersecurity products that protect Canadians online, our advocacy work that fights for a better internet, or our Net Good Grants that support hundreds of community-led internet projects across Canada—we work every day to keep the internet strong and free. Join us!  

Who You Are:  

You're a senior marketer who's led product marketing at the strategy level and still knows how to write the sales deck yourself. You'll own go-to-market for two distinct CIRA product lines — CIRA Cyber Stack, our cybersecurity portfolio, and Hello Registry, our registry and ccTLD platform business — and you're skilled at identifying and adapting to different buyer needs and personas across product lines.

You've managed people before, not just projects. You're energized by variety, and you know how to prioritize and resource a team across multiple product lines without either one losing momentum.

What You’ll Do:  

• Own the go-to-market strategy for both CIRA Cybersecurity Services and Hello Registry (CIRA’s registry platform partnership with SIDN) including positioning, messaging, and value propositions that help each product stand out in the market


• Lead and develop a small team of product marketers, setting priorities, coaching, and managing performance across two portfolios with different buyers and different sales cycles


• Plan and lead cross-functional launches for new products, features, and campaigns, managing implementation across product, sales, and comms


• Work closely with the product teams for CIRA Cybersecurity Services and Hello Registry to understand customer needs, competitive landscape, and buyer personas for each


• Work with the communications team to jointly build and manage the content strategy across both lines, aligning demand generation and thought leadership assets to sales objectives


• Own the sales enablement relationship by developing collateral, competitive battlecards, demos, and training that support lead generation, pipeline growth, and the sales team's goals


• Manage budget across both portfolios, including any agency relationships, and report on program performance against KPIs


• Represent CIRA at trade shows, conferences, and webinars as a spokesperson and subject matter expert


• Measure and optimize the impact of campaigns and messaging, adjusting based on results rather than instinct

What You Bring:  

• 7–10 years of progressive marketing experience, with the majority of that in product marketing specifically - owning positioning, messaging, and GTM for individual products or features, not just brand, campaign, or corporate communications


• Proven experience leading coaching, and developing teams to achieve business results


• B2B/enterprise marketing; SaaS experience in security, networking, or domain/registry industries is a strong asset


• Demonstrated ability to run product marketing for more than one product line or business unit at once


• Strong writing across long-form and short-form collateral, and comfort being the external-facing spokesperson for technical products


• Proven project and budget management skills on complex, cross-functional initiatives


• Hands-on experience with marketing automation (e.g., HubSpot) and CRM (e.g., Salesforce)


• Post-secondary education in Marketing, Business, Commerce, or related field


• Bilingualism in French and English is an asset

Who We Are: 

At CIRA, we’re driven by a passion to make a positive impact on Canada’s digital future. We’re not just asking, ‘What more can we do?’—we’re actively exploring new frontiers to enhance and secure the internet for all Canadians. Our recognition as one of the National Capital Region’s Top Employers for ten years is a testament to our vibrant culture. We believe in fostering an environment where collaboration and candour are second nature and where diverse perspectives are integral to our success, because we know that great ideas come from everywhere. If you’re passionate about innovation and ready to make a difference in a dynamic field, join us and help shape the future of the internet!

CIRA embraces a blend of remote and IRL in-office work to keep our team connected and engaged. Our Ottawa headquarters is a hub for regular events and social activities that bring our team together, encouraging a strong sense of community within our organization. No matter where you work from, you'll always feel part of our vibrant team and our shared mission.

At CIRA, people remain at the centre of our recruitment process. While CIRA uses recruitment platforms that include artificial intelligence-enabled features, which may be used to support administrative processes or skills-based assessments, these features are intended to assist our recruitment activities and do not replace human judgment. All applicant screenings, interviews, evaluations and selection decisions are conducted by our staff. Artificial intelligence is not used to make autonomous or final hiring decisions.

This posting is for an existing vacancy. CIRA is committed to fair, inclusive and accessible recruitment practices. Accommodations are available upon request throughout the recruitment, assessment and selection process. If you require any assistance or accommodation, please contact us at [email protected].