Senior Manager, Marketing Strategy & Operations

What is the opportunity? 
The Senior Manager, Marketing Strategy & Operations will sit at the intersection of strategy, operations and innovation for RBC Wealth Management's Global Marketing team.  Our global partners will rely on you to identify industry changes before they occur, translate complexity into clarity, and turn data into insights that drive new and innovative approaches to marketing.

This multi-faceted role will partner closely with stakeholders across the enterprise, shaping how we compete while ensuring operational excellence in an ever-evolving landscape while keeping RBC Wealth Management at the forefront of innovation in financial services globally.

What will you do?

• Conduct market scans and research trends that are impacting the global financial services ecosystem, staying ahead of evolving market changes affecting RBC Wealth Management and its competitors
• Lead operational risk and compliance initiatives by contributing to risk and control reporting
• Generate market trend reports for each of our global marketing teams, translating data and information into clear, actionable insights
• Maintain and evolve marketing analytics to drive insight into performance, identifying opportunities across our digital marketing partners and channels
• Deliver quarterly reporting for the Wealth Management Global Marketing team, detailing content performance, operational updates, competitive insights, and upcoming team milestones    
• Provide analysis, reporting and ad hoc problem-solving to support decision-making and address operational opportunities.
• Represent Global Wealth Management Marketing in enterprise-wide initiatives, ensuring integration and alignment with the broader organizational strategic direction
• Evaluate our existing ecosystem of marketing platforms and work with our global partners to assess opportunities and create plans to enhance our marketing capabilities
• Support the Director, Marketing Insights & Operations in operationalizing a global awards strategy for Wealth Management

What do you need to succeed?

Must-have:

• Minimum of seven years of work experience in marketing strategy, financial services go-to-market operations, financial services consulting or related roles. Global experience is an asset.
• Proven track record of delivering exceptional materials on the topics of market insights, trend analysis and project execution.
• Strong interpersonal skills, with the ability to develop strong relationships across groups of stakeholders with diverse backgrounds, skillsets, goals and objectives.
• Excellent verbal, written and organizational skills, with the ability to connect themes and opportunities across a diverse group of stakeholders and regional marketing teams.
• A resourceful and optimistic approach to problem-solving, diligence, proactivity, collaboration and managing relationships with key stakeholders.
• Strong presentation and project management skills and the ability to execute independently.
• Strong AI literacy, with knowledge how AI concepts apply to marketing operations.
• Analytical mindset with the ability to use data-driven findings to inform and refine marketing strategies.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders across global teams.

Nice-to-have

• Understanding of financial institutions and products as they relate to high-net-worth individuals.
• Hands-on experience with project management tools (e.g. Wrike, Jira).
• Canadian Securities Course.
• Understanding of French an asset.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Access to training, mentorship programs and development resources to support your career growth. 
• Opportunities to work on meaningful projects that make a difference for clients and communities. 

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.