Senior Marketing Analyst

Company : Hellofresh

Job Type : Full Time

Toronto, Ontario

Number of Applicants

:

000+

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Job Description - Senior Marketing Analyst

Description

:

As a Senior Marketing Analyst, you will support the acquisition strategy of one of the fastest-growing e-commerce businesses in the US. Data-driven decision making is at the core of our company culture and you will have a fundamental part in extracting insights and shaping our success. You will work with marketing and analytics to build capabilities for one of the fastest-growing US food brands and be the champion of a data-centric approach to our marketing and digital product operations. You will work collaboratively with data engineering, business intelligence and data science, to provide effective and high impact insights to drive business performance.

You will ...

Complete proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.

Stay up-to-date with industry and market developments that might impact business performance.

Play a key role in driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.

Be a leading voice for the analytics department, supporting the broader US marketing team in understanding new metrics and teaching foundational analysis skills.

Work with other analytics departments, driving cross-team collaboration, best practice sharing, and insight generation.

Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.

Actively support the marketing annual strategic planning process, from analysis to storytelling.

You are...

Results-oriented - You love transforming data into meaningful outcomes

Gritty - When you encounter obstacles you find creative solutions

Intellectually curious - You love to understand why things are the way they are, how things work, and challenge the status quo

A team player - You favor team victories over individual success

A structured problem solver - You possess strong organizational skills and consistently demonstrate a methodical approach to all your work

Agile - You thrive in fast-paced and dynamic environments and are comfortable working autonomously

A critical thinker - You use logic to identify opportunities, evaluate alternatives, and synthesize and present critical information to solve complex problems

At a minimum, you have...

4+ years in a highly analytical role (bonus if you've worked in a Start-Up or in a high-growth environment)

Advanced abilities in Excel, SQL and python, and the ability to use statistical modeling techniques for robust analysis.

A strong business acumen and can translate insights into actionable recommendations that align with business objectives

Expertise in data visualization and data storytelling, including experience with dashboarding tools (Tableau preferred)

Experience working with a range of business stakeholders and communicating technical results in business language

A BS in computer science, mathematics, economics, statistics, engineering, or similar program

New York Pay Range

$95,-$, USD

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