This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Marketing Automation & Lifecycle Manager in Canada.

This role is an exciting opportunity to lead the strategy, architecture, and execution of a sophisticated lifecycle marketing program that drives customer engagement, adoption, and long-term growth. You will own the end-to-end customer journey, designing scalable and data-driven experiences that move users seamlessly through every stage of the funnel. Working at the intersection of marketing, technology, and analytics, you will build the systems and processes that power personalized customer communications at scale. The position requires close collaboration with Product, Data, and Engineering teams to create highly targeted and behavior-based campaigns. You will play a key role in transforming marketing operations from traditional campaign execution to automated, trigger-driven engagement. This is a highly visible role with direct influence on customer retention, revenue growth, and product adoption. It is ideal for a strategic thinker who enjoys combining technical expertise with customer-centric marketing innovation.

Accountabilities:

Design, implement, and optimize always-on lifecycle marketing journeys across awareness, onboarding, adoption, utilization, retention, and renewal stages

Own and evolve the marketing automation architecture, including platform configuration, data flows, audience segmentation, and campaign orchestration

Transition lifecycle marketing programs from batch-based campaigns to automated, trigger-driven customer experiences

Partner with Product, Engineering, and Data teams to define customer segments, behavioral triggers, and activation strategies

Develop scalable personalization frameworks and reusable campaign assets to improve efficiency and campaign performance

Analyze lifecycle metrics and funnel performance to identify opportunities for conversion, engagement, and retention improvements

Ensure all marketing communications are reliable, compliant, scalable, and aligned with business objectives

Act as a key liaison between marketing, technical teams, and business stakeholders to align priorities and drive execution

Leverage customer data and insights to continuously refine lifecycle strategies and enhance customer experiences

Requirements:

Extensive experience designing and executing end-to-end lifecycle, CRM, or marketing automation programs

Hands-on expertise with Salesforce Marketing Cloud architecture, implementation, and optimization

Strong understanding of customer lifecycle management, marketing funnels, and conversion optimization strategies

Proficiency in SQL and data analysis for audience segmentation, campaign activation, and performance measurement

Experience collaborating closely with Product, Engineering, and Data teams in cross-functional environments

Knowledge of email development, including HTML/CSS and dynamic content personalization techniques

Strong analytical mindset with the ability to translate performance data into actionable recommendations

Experience building scalable marketing automation frameworks and customer engagement programs

Excellent communication and stakeholder management skills

Ability to balance strategic planning with hands-on execution in a fast-paced environment

Benefits:

Competitive total compensation package ($125,000–$135,000 CAD)

Equity participation through stock options

Comprehensive medical, dental, life, disability, and wellness coverage

RRSP plan with employer matching contributions

Flexible remote-first work environment

Generous paid time off and flexible leave policies

Enhanced parental leave and family support benefits

Professional development and training opportunities

Health and wellness allowance

Volunteer time off and community engagement opportunities

Employee resource groups, networking initiatives, and social programs

Computer purchase program and home office support.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Senior Marketing Automation & Lifecycle Manager

Job Description - Senior Marketing Automation & Lifecycle Manager

Accountabilities:

Requirements:

Benefits:

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