Senior Marketing Manager

The Senior Marketing Manager is a strategic and hands-on leader responsible for translating BRC’s business objectives into integrated marketing strategies and execution plans. Reporting to the Director of Marketing & Communications, this role plays a key part in turning strategic direction into effective marketing programs, campaigns, and deliverables.

This position leads day-to-day marketing execution across brand, product launches, campaigns, and communications, while supporting annual planning, performance tracking, and team coordination. The Senior Marketing Manager also provides leadership to a small marketing team and external partners, ensuring projects are delivered on time, on brand, and with measurable impact.

Marketing Execution & Planning

• Partner with the Director of Marketing & Communications to develop BRC’s annual marketing plan and lead execution against approved timelines
• Translate strategic priorities into actionable marketing plans, timelines, and resourcing needs
• Support product launches and go-to-market initiatives in collaboration with Product Development and cross-functional teams
• Identify opportunities to improve marketing effectiveness through performance insights, competitive research, and industry trends
• Manage the annual marketing budget to ensure initiatives align with approved spending

Team Leadership & Coordination

• Lead and delegate work across the marketing team to ensure efficiency, quality, and alignment with business priorities
• Provide day-to-day guidance, coaching, and feedback to direct reports
• Conduct bi-annual performance reviews and support ongoing professional development
• Maintain action plans to support accountability and on-time delivery

Performance Tracking & Optimization

• Track and report on marketing KPIs related to campaigns, product launches, and sales support
• Analyze performance data to identify trends, gaps, and opportunities for improvement
• Recommend and implement adjustments to campaigns and tactics to support performance goals

Cross-Functional & External Collaboration

• Act as the primary marketing contact for Regional Sales Directors, supporting bid requests, tools, and marketing needs
• Manage relationships with agencies and vendors, including briefing, execution oversight, and budget tracking
• Provide regular updates to the Director of Marketing & Communications on project status, team capacity, and performance insights

Operational Excellence & Brand Management

• Oversee marketing deliverables including social media management and website updates
• Lead larger-scale initiatives and consistently proofread all internal and external-facing materials
• Ensure all products, services, and communications align with brand standards through ongoing brand management
• Support continuous improvement in marketing processes, tools, and workflows
• Review campaign performance and develop rapid pivot plans when KPIs are not being met

Qualifications & Experience

• University degree or equivalent experience in Marketing, Communications, Business, or a related field
• 5–8 years of marketing experience, including project leadership and/or people management
• B2B marketing experience required; experience in the office furniture or contract interiors industry strongly preferred
• Strong understanding of brand building and brand management
• Proven experience supporting product launches and integrated marketing campaigns (print, email marketing, social media)
• Demonstrated ability to manage multiple priorities, timelines, and initiatives simultaneously
• Experience working with external agencies and vendors
• Proficiency with marketing platforms and tools, including:
• CMS (e.g., WordPress)
• CRM (e.g., HubSpot)
• Analytics (e.g., GA4)
• Comfortable using Adobe Creative Suite
• Excellent written, verbal, and presentation skills
• Strong ethics, integrity, and commitment to privacy

Core Competencies

• Accountability and ownership of results
• Adaptability in a changing business environment
• Clear, effective communication
• Confident and supportive leadership
• Strong relationship-building and collaboration skills
• Organizational and business awareness
• Planning, prioritization, and execution excellence
• Results-oriented mindset with data-driven decision-making

Working Conditions

• Hybrid work model; periodic onsite work at company locations (BRC, Tayco, Woodlore) may be required
• Some travel required
• Ability to attend and conduct presentations
• Regular use of desktop computers and peripherals
• Overtime as required

BRC is one incredible Team, delivering on the ultimate in Customer experience. If you want to join on our journey, please submit your resume and cover letter by February 20, 2026.

Due to a high volume of applications, only those candidates who are selected for interviews will be contacted.

BRC endeavors to fill positions with the best available candidates who have the appropriate combination of education, experience, skills and abilities to successfully perform the duties of the position. BRC is committed to equity and values diversity. We welcome applications from qualified individuals of all genders and sexual orientations, persons with disabilities, Aboriginal persons and persons of a visible minority.

At BRC, we are embracing innovative technologies, and Artificial Intelligence (AI) may be used to pre-screen applicants to enhance our recruitment process. AI-driven tools help us streamline candidate sourcing, improve the quality of our hiring decisions, and ensure a more efficient and personalized experience for both candidates and hiring teams.