Senior Planner, Wholesale & DTC

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful. 

Reporting directly to the CEO, you'll own financial and inventory planning across Wholesale and DTC, turning company targets into merchandise plans and driving how inventory gets deployed across the business. This is a build role: you'll establish the planning function and partner daily with Finance, Merchandising, Sales, and channel leadership.

Responsibilities:

• The 12-month sales, margin, and inventory plan — top-down targets reconciled against bottom-up forecasts, with monthly and weekly reforecasts against trend


• Seasonal OTB across both channels, managing WOS, turn, ATS, and receipt flow against investment targets


• Seasonal planning with Merchandising — investment levels, assortment architecture, SKU depth and breadth — plus post-season hindsight on sell-through, margin, and forecast accuracy


• Translating demand signals and in-season performance from Wholesale and DTC leaders into inventory plans, allocation, and replenishment


• Early calls on inventory risk — excess, aged, shortages, sell-off — and the actions that resolve them


• Variance analysis and gross margin adjustments (transfers, RTVs, shrink, promotions, discounts), with clear risks, opportunities, and recommendations to leadership

Skills and Qualifications:

• 7+ years in merchandise or financial planning at a fashion or apparel brand, with both wholesale and DTC exposure


• Fluent in retail math, forecasting, OTB, WOS, and turn


• Advanced Excel; hands-on with NetSuite, Shopify, SkyPad, and Power BI


• Turns analysis into a recommendation someone can act on


• Comfortable building process from scratch and moving between the plan on a page and the SKU underneath it

Benefits:

• Extended health & dental Benefits


• A flex spending account


• 3 weeks’ vacation


• Generous employee discount program


• Casual dress policy


• Company-wide socials and events

Purple is growing fast, and this role sits at the center of how that growth gets planned and funded.

If you are excited about the opportunity to join our fast-growing team, please submit your resume and any other relevant info (i.e. website, portfolio, LinkedIn, etc).

We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.