Senior Social Media Strategist

Senior Social Media Strategist - (997928)

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Job Title

Senior Social Media Strategist

Requisition #

997928

Job Type

Permanent (for any group)

Union or Employee Group

MRSA

Classification

SPB07Public Relations Assistant VII

Position End Date (if applicable)

Location:

Posting

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. Mount Royal has carved out a distinct niche by offering smaller class sizes, a robust liberal education, and unique undergraduate programs. Currently, more than 15,000 credit students choose from 13 bachelor's degrees and 36 majors.

Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut'ina, and the Iyarhe Nakoda. We are situated on land where the Bow River meets the Elbow River. The traditional Blackfoot name of this place is "Mohkinstsis," which we now call the city of Calgary. The city of Calgary is also home to the Métis Nation.

Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.

About the Role

At Mount Royal University, we’re in the business of opening minds and changing lives through an amazing undergraduate university education. And now, we’re looking for a Senior Social Media Strategist to join the Marketing and Communications team and help us share our story with the world.

As the Senior Social Media Strategist at MRU you are at the forefront of our digital journey, shaping our online presence, and driving engagement with students, faculty, and the global community. We're seeking a dynamic, creative, and strategic thinker to lead our social media strategy and elevate the MRU brand in the digital landscape.

You are an exceptional communicator and storyteller with a passion for technology and digital platforms. You are a leader who is comfortable providing guidance across the institution on social media best practices and content creation, as well as implementing a long-term strategic social media content plan.

This role requires you to work closely with teams and leaders throughout the institution.

MRU is committed to maintaining and further developing a diverse campus. This role requires a dedication, understanding, professional experience and/or lived reality that ensures the incumbent is aware of and committed to diversity and inclusion.

This position is a permanent full-time role working 35 hours per week.

Responsibilities

• Work closely with the social media specialist and oversee the day-to-day activities of the institutional social media accounts, storytelling, and strategy for clients.
• Oversee and provide ongoing direction, supervision and training to social media administrators campus-wide to ensure adherence to best practices, usage guidelines, brand, and crisis communication protocols.
• Provide leadership and guidance to strategists when social media is required in plans, programs and initiatives.
• Responsible for researching and evaluating emerging social media, and digital communication tools to manage risk, enable day-to-day operations and align with long-term strategic plans.
• Use social media strategies to significantly increase the reach of institutional priorities such as recruitment initiatives, student retention, community partnerships, and alumni and donor initiatives.
• Translate the University brand, traditional media, key events, partnerships and marketing campaigns into social media opportunities to increase the University’s reach and profile.
• Use data and analytics tools to measure social media performance and provide insights for continuous improvement.
• Actively participate in photography, videography and editing for social media and other digital platforms when required in coordination with other marketing and communications team members
• Play a critical role in issues management and crisis communications.

Qualifications

• Bachelordegree in a related field or equivalent
• 5 - 8years of direct social media experience witha large, complex organization
• Previous post-secondary experience is an asset
• A highly organized self-starter, skilled storyteller and creative problem solver who has highly evolved judgment and interpersonal skills
• Well-rounded experience in communications, issues management and emergency response, and reputation management
• Demonstrated ability to adapt writing style for various purposes
• Experience with videography, photography, editing and design template software

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.

At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, climbing, aquatics, sports and certifications for students, employees and the public.

Salary: $70,841 - $89,646 per annum(Subject to retroactive increase based on Gain Sharing Conditions as per the Government of Alberta)

Closing Date: Open until a suitable candidate is found

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents and others currently eligible to work in Canada will be given priority.

Recent Mount Royal graduates who are foreign nationals may be eligible to work on campus. Please refer to the Citizenship and Immigration Canada website under Post-Graduation Employment athttp://www.cic.gc.ca/english/study/index.asp .

If you require an accommodation in order to participate in the recruitment process, please notify [email protected] and we will work together on the accommodation request.

If you require an accommodation in order to participate in the recruitment process, please notify [email protected] and we will work together on the accommodation request.

We thank all applicants for their interest. Only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Mount Royal University hires on the basis of merit and is strongly committed to fostering diversity as a source of excellence, intellectual and cultural enrichment, and social strength. We welcome applications from those who would contribute to the further diversification of our staff, faculty and their scholarship including but not limited to Indigenous Peoples, women, persons with disabilities and persons of any sexual or gender identity, ethnic, national or socio-economic background, religion or age.