Senior Technical Business Analyst IT

Senior Technical Business Analyst



Typical Day in Role:

• Collaborate with business stakeholders to understand and document business requirements related to marketing technology solutions within the Adobe ecosystem.

• Translate business needs into detailed technical requirements and user stories.



Adobe Technology Expertise:

• Possess comprehensive knowledge of Adobe Marketing Cloud solutions, including AEM, CDP, AEP, AJO, and AAM.

• Stay informed about the latest updates, features, and capabilities within the Adobe Marketing Technology ecosystem.



Solution Design:

• Work closely with technical teams to design solutions that align with business requirements and leverage the capabilities of Adobe marketing technologies.

• Provide insights into the feasibility and impact of proposed solutions.



Data Management and Integration:

• Collaborate with data teams to define data requirements and ensure seamless integration between Adobe marketing technologies and other data systems.

• Ensure data consistency, quality, and compliance with relevant regulations.

• User Acceptance Testing (UAT):

• Develop and execute test plans for marketing technology solutions, ensuring that they meet business requirements and are free of defects.

• Work closely with business users to gather feedback and address issues during UAT.

• Documentation and Training:

• Create and maintain comprehensive documentation for technical solutions, configurations, and processes.

• Provide training and support to end-users to ensure effective utilization of Adobe marketing technologies.



Must haves:

1. 10+ years of previous experience as a Technical Business Analyst with a focus on the Adobe Marketing Technology ecosystem.

2. In-depth knowledge of Adobe Experience Manager (AEM), Customer Data Platform (CDP), Experience Platform (AEP), Journey Optimizer (AJO), and Audience Manager (AAM).

3. Adobe certification in relevant marketing technologies (at least 1 certification)

4. Familiarity with marketing analytics and reporting tools.

5. Experience with Agile/Scrum methodologies.



Nice to have:

1. Previous FI experience – insurance and banking



Soft Skills

Strong analytical and problem-solving skills.

Excellent communication and collaboration skills.



Education and Certifications: Bachelor’s or Master’s degree in Business, Information Technology, or a related field.