SEO & Search Strategist

Who is Creative TRND?

We are a full service, 100% in-house digital marketing agency cultivating growth at every turn. We have an online community of millions that engages with brands on an international level. In the world of digital marketing, there’s literally nothing we can’t do. Sound like something you want to be part of? Apply today!

Description:

You are an SEO Specialist who can speak and write in both English and French. Bilingualism is a must here! This fast-paced agency environment requires you to perform and guide any SEO tasks necessary for client success.

As the SEO Specialist, you will be provided with the tools and support you need to create successful SEO campaigns for multiple client websites in various vertical niches - local and national clients. You will often work with the content, development and design departments to support you with adjustments that are required for proper technical optimization.

We expect you to be analytical and data-driven, with an ability to recognize potential threats and opportunities. Answering directly to the SEO Manager and the VP of Digital Marketing, you'll create custom reports with insights, ensuring you can validate ideas and action plans with data.

While it's not required, we appreciate team members who can confidently express valid opinions and ideas that help our clients to reach new levels of success.

Responsibilities:

• Perform keyword and topic research for various points of buyer journeys
  

• Use various marketing tools to analyze data and extract insights
  

• Build data-based plans and strategies for client campaigns
  

• Create and advise on website architectures & structures for website builds
  

• Identify on-site concerns affecting performance, perform technical analysis, issues and elements that negatively impact rankings
  

• Edit/adjust web pages to optimize for ranking improvements and a better user experience
  

• Research and various analyses of competitor websites, content, links and associated rankings
  

• Develop and implement link-building strategies (internal + external) to impact results.
  

• Reviewing content for proper optimization
  

• Write H-tags that balance user experience and SEO
  

• Work with the development, design and content teams to ensure alignment between the various goals for client projects
  

• Develop both internal and external client-facing insight and performance reports
  

• Stay up-to-date with important SEO industry news, share insights and information to help the agency and teams stay ahead of the curve
  

• Work with our Client Success communications department when required
  

Skills & Assets:

• 2-3 years of experience in position involving SEO and digital strategy
  

• English and French (written and spoken) are required
  

• In-depth understanding of SEO as an actionable approach to improve online performance.
  

• Understanding of Mobile Site Performance and mobile site optimization
  

• Basic understanding of user experience (UX)
  

• In-depth understanding of Google Analytics, Tag Manager & Search Console
  

• In-depth understanding of SEO tools (SEMrush, Ahrefs, ScreamingFrog, SiteBulb, CrazyEgg, more.)
  

• Up-to-date understanding of search engine algorithms and updates
  

• Knowledge and understanding SEO in the WordPress & Shopify platforms
  

• Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)
  

• Understanding of holistic marketing practices and strategy is a bonus
  

• Above-average understanding of industries and markets is a bonus
  

• Above-average understanding of advanced local SEO strategies is a bonus
  

• Basic understanding of paid media (Facebook Ads, Google Ads, etc.) is a bonus
  

Skills & Assets:

• 2-3 years of experience in position involving SEO and digital strategy
  

• English and French (written and spoken) are required
  

• In-depth understanding of SEO as an actionable approach to improve online performance.
  

• Understanding of Mobile Site Performance and mobile site optimization
  

• Basic understanding of user experience (UX)
  

• In-depth understanding of Google Analytics, Tag Manager & Search Console
  

• In-depth understanding of SEO tools (SEMrush, Ahrefs, ScreamingFrog, SiteBulb, CrazyEgg, more.)
  

• Up-to-date understanding of search engine algorithms and updates
  

• Knowledge and understanding SEO in the WordPress & Shopify platforms
  

• Basic understanding of HTML and CSS/JS (identifying potential SEO issues/threats)
  

• Understanding of holistic marketing practices and strategy is a bonus
  

• Above-average understanding of industries and markets is a bonus
  

• Above-average understanding of advanced local SEO strategies is a bonus
  

• Basic understanding of paid media (Facebook Ads, Google Ads, etc.) is a bonus