As a valued London Drugs family member, the opportunities for career growth are unlimited! Here is a great chance for you to grow your skills and experience.
Our Marketing department at our head office in Richmond BC currently has an opportunity for a:
Shopper Marketing Lead
The Shopper Marketing Lead is responsible for leveraging customer insights to drive sales for London Drugs through accelerated growth of our proprietary commercial or business unit marketing programs and building strategic vendor partnerships. Focus is on building a differentiated customer experience instore, online and through personalized customer engagements. Responsible to lead the development of programs that demonstrate the company’s customer engagement marketing strategy to drive relevance with our customers.
Roles and Responsibilities:
- Analyze primary research, first party data and share data to identify customer driven priorities across assigned business units/categories.
- Develop short and long term growth opportunities, presenting to Merchandising function for alignment, following up to ensure London Drugs is building relevance to target customers in assigned categories.
- Guide Shopper Marketing Specialists, Coordinators and Assistants as assigned to execute agreed upon programs
- Manage communication and marketing services as the key contact between the business team and Marketing.
- Develop strong relationships with our Merchandising partners.
- Work with internal and external stakeholders to implement marketing plans to support assigned categories.
- Ensure consistent execution of plans across all customer touch points including Website, in-store, print and social media.
- Ensure strong and clear brand communication with our customers, while balancing business requirements and objectives.
- Define and measure success metrics.
- Use data points to inform and guide decision making.
- Work with key stakeholders on marketing optimization to get the best ROI on invested ad dollars.
- Manage and direct budgets to achieve company and vendor goals.
- Provide strategic direction to Creative team.
- Project manage key initiatives with cross functional players.
The successful candidate should possess the following:
- Excellent interpersonal and presentation skills and the ability to deal with senior levels of the organization
- Ability to influence, selling ideas and recommendations to internal and external stakeholders sell a concept.
- Strong ability to analyze diverse data sets to create actionable insights.
- Good critical and strategic thinking.
- Ability to work with diverse agency and creative partners, developing briefs and assessing creative, media and tactical elements against the stated objectives.
- Highly organized and able to multitask effectively and work under changing priorities.
- Initiative to isolate and solve problems.
- Strong project management skills.
- Good communication skills, both written and verbal.
- Demonstrate good interpersonal skills when dealing with customers, staff & management.
- Solid budget management.
EDUCATION & KNOWLEDGE:
- 5 years of increasing responsibility in a marketing role.
- Retail Marketing experience an asset.
- A marketing degree or equivalent work experience an asset.
- If you are a well organized, self-motivated, individual who has a positive attitude, a desire to support Company initiatives, and a commitment to achieving Company objectives, then we have the opportunity for you to excel!
If you are interested in exploring opportunities but not sure where to start, talk to your Manager about this posting, then submit your application on-line.
London Drugs is an equal opportunity employer. The above statements are intended to describe the general nature and level of work applicable to this position and are not intended to be an exhaustive list of all responsibilities, duties and skills required.
London Drugs is 100% Canadian owned and is focused on local customers' satisfaction. Across Alberta, Saskatchewan, Manitoba and British Columbia, London Drugs' 79 stores employ more than 8,000 staff dedicated to providing our customers with a superior shopping experience.
At London Drugs, we believe in fostering a culture that treats employees like family. We are committed to providing our employees with a supportive and encouraging environment that promotes professional development and advancement. By fostering this approach, we aim to create an atmosphere where every employee feels supported, appreciated, and motivated to contribute their best to the organization.
When we consider employees for new opportunities or promotions, we see them as integral members of our work family. Our commitment to treating employees like family is reflected in our practices of open communication, recognition of achievements, and providing opportunities for continuous learning and skill development. We want our employees to feel a strong sense of belonging and commitment to their success within the organization.
Therefore, we focus on promoting from within and we invite you to view all live postings to help advance your career with us. We also hold Manager-In-Training programs and LD Career Weeks to help better educate, prepare and support you with your career advancement journey.
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