Social Media and Engagement Specialist

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit — you might be exactly who we’re looking for.

Compensation Range 

$60,000 - $75,000

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Hybrid Model

3 days in-office, 2 days work from home

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth.

We are a team of disruptors driven by ambition, creativity, and accountability. Collaboration, humility, and intentionality define our work environment, and our results speak for themselves.

We started with the first modular air register designed to customize to any surface and have since expanded into multiple product categories. We’re focused on building something extraordinary and long-lasting for both our customers and our people.

The Opportunity

This is a hands-on, high-ownership role for someone who wants to build — not just post.

Our brand is growing quickly, and social media is one of the most important levers for awareness, engagement, and trust. We’re looking for someone who can take ownership of our organic social presence and turn it into a consistent, high-performing channel.

You will be responsible for creating content that performs, building an engaged community, and translating business priorities into content that feels relevant, timely, and native to each platform.

This is an execution-first role. You won’t be handed a perfect plan — you’ll be expected to figure things out, test quickly, and continuously improve.

What You’ll Be Doing

Content Creation & Execution (40%)

• Own organic social content end-to-end — from concept to filming, editing, and posting


• Create short-form video and static content tailored to Instagram and TikTok


• Translate business priorities (product storytelling, launches, social proof) into high-performing content


• Stay on top of trends and adapt them to align with the Fittes brand


• Produce high-quality content using in-house tools (primarily iPhone), with strong attention to lighting, audio, framing, and pacing


• Maintain a consistent content pipeline

Community Engagement & Growth (40%)

• Engage daily with the community — responding to comments, messages, and conversations in a consistent, on-brand voice


• Build relationships with customers, creators, and advocates


• Identify and amplify user-generated content (UGC)


• Monitor sentiment and engagement patterns and apply insights


• Participate in relevant conversations and cultural moments

Performance & Optimization (10%)

• Track content performance and engagement trends


• Use data to inform what to continue, stop, and test next


• Experiment with new formats, platforms, and creative approaches

Collaboration & Culture (10%)

• Partner with internal teams to support campaigns, launches, and brand initiatives


• Contribute to a high-accountability, low-ego team environment


• Communicate clearly, take feedback well, and follow through

You’re a Good Fit If You:

• Have 2+ years of hands-on experience in social media, content creation, or community management


• Have a strong portfolio of content that performed (not just looked good)


• Spend significant time on Instagram and TikTok and understand how content spreads


• Are highly proactive and self-directed


• Are comfortable with fast feedback and quick iteration


• Can balance creativity with structure and execute consistently


• Understand that content drives business outcomes, not just views

Tech Stack

• Instagram, TikTok, YouTube, Pinterest, Reddit, Facebook (Expert)


• Canva, CapCut, or similar tools (Expert)


• Social scheduling platforms (e.g., StatusBrew) (Advanced)


• Google Suite (Docs, Sheets, Drive) (Intermediate)


• Analytics tools (platform insights, Google Analytics) (Intermediate)


• AI tools for content creation and ideation (Developing)

What’s In It For You

We’re not for everybody — and we like it that way. If mediocrity isn’t your jam, here’s what we offer:

• High-performing, fast-growing team


• Pay-for-performance profit-sharing bonus structure


• Strong learning environment with growth opportunities


• Flexible and inclusive benefits (including HSA)


• Employee Stock Option Plan


• Hybrid work structure (3 days in office)


• Bright, open, dog-friendly office


• No Slack/email on phones policy


• No Slack/email outside office hours policy


• Fully stocked kitchen with snacks and fresh fruit