Social Media Specialist

• Possess a strong knowledge of the social media landscape, industry trends, competitor strategies and emerging social media platforms/tools.
• Direct all aspects of company social media accounts, including systems set-up; liaise and work with internal departments to support business objectives and goals, ensuring consistency in brand voice; content planning & creation of messaging for all social channels; manage all social media visual assets to increase brand awareness and support sales, engagement and conversions across various platforms.
• Creation and deployment of social media campaigns, including creative set-up, proofreading and deployment; assist with development and production of short videos for use on social media and for paid media advertising; maintain and analyze all campaigns on an ongoing basis. Manage social media calendar planning, analysis, and reporting; define and measure key success metrics and benchmarks, preparing campaign results analytics and key learning reports; provide reports on audience management and make recommendations for growth; test and report on effective post design and layout; recommend channels.
• Monitor social media channels, respond to consumer comments, adequately handle customer questions, complaints, and other miscellaneous inquiries via social media channels promptly and professionally; work with the Customer Service Administrator to design, maintain and optimize processes for excellent and brand-appropriate customer service in all online communications; identify and escalate priority issues; share customer feedback with the applicable internal departments.
• Develop comprehensive paid advertising strategies on social media platforms.
• Create and design compelling ad creatives that resonate with target audiences.
• Monitor and optimize ad campaigns regularly to improve performance, including A/B testing and audience segmentation.

Influencer Marketing:

• Identify, research, and maintain an influencer list with potential influencers and content creators who align with company values and target audience.
• Build and nurture relationships with influencers, negotiating partnerships, compensation, and contractual agreements.
• Oversee the end-to-end execution of influencer marketing campaigns, ensuring influencer delivers content in timely and high-quality manner.
• Brief influencers effectively on campaign objectives, deliverables, and brand guidelines.
• Collaborate with internal stakeholders to integrate influencer marketing campaigns into broader initiatives.
• Identify emerging influencer marketing trends, negotiate unique ways of working with content creators.
• Monitor and measure the success of influencer campaigns, track and analyze KPIs for influencer campaigns including reach, engagement, conversion, and ROI.
• Work with Marketing Manager on influencer budget management to ensure campaigns stay within budget.
• Generate reports and insights to optimize future campaigns.

Requirements

• A believer in Internet media, a social media advocate and user.
• Degree in advertising, marketing, graphics, web development, communications, or related field.
• Minimum 3 years experience in social media and influencer marketing - preferably in a retail environment.
• Excels at research, possesses excellent writing skills; able to express ideas clearly both in written and oral communications.
• Proficient with Microsoft Office products and Wordpress.
• Applied knowledge of web protocols (HTML 4 or 5 and CSS).
• Proficiency in data analysis and reporting.
• Knowledge in Adobe Illustrator, InDesign, Photoshop, Dreamweaver, and experience in designing for social media and other digital mediums considered an asset.
• Knowledge of search engine optimization and of the technicalities associated with the back end of social media channels presence.
• Ability to execute projects in a timely fashion, from start to finish, under tight deadlines and with a minimum of supervision.
• Excellent communication and negotiation skills.
• Extremely detail-oriented with a critical eye for quality and accuracy.
• Strong multi-tasking and organizational skills.
• Ability to work in a team environment and incorporate direction/feedback provided.
• Ability to work a standard work week with flexibility to work additional hours as needed during peak seasons.
• Must enjoy working in a fast-pace, quick turn-around, think-on-your-feet environment.
• Proactive, solution-oriented attitude.

Corporate Culture

Explore opportunities with them:
They know their success starts with the right people! Their mission is not just about great products and services, but the extraordinary people who shape their path forward every day. As they keep growing, opportunities to build your career with them are growing too - they have diverse and satisfying roles to suit your goals and experience.

They offer:

Hybrid Role

• 3 days at the office.

Great Discount

• They value employees and offer a great discount as part of the benefits of joining their team.
• They promote a true team dynamic, with fun challenges and rewards that bring them together.

They encourage, support, and celebrate diverse and inclusive environment for all. They value each employee’s uniqueness, which reflects the communities and customers they serve. They are an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, or any other status protected by the Human Rights Code. 

Position Type

Permanent

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