Specialist - Digital Marketing (12-month contract)

As a Digital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract & retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs. 

What We Offer

• 12 month Contract full-time position, Monday through Friday schedule - weekends are for friends and family.


• Hybrid – 2-3 days in office (Sundance SE business park). Rotating set schedule (TT then MWF), 2-3 days remote.


• Competitive compensation, benefits, and regular reviews.


• Supportive culture emphasizing teamwork, learning, internal mobility, and shared success.


• Ongoing training and development, with opportunities for internal advancement.

Responsibilities:

• Own the customer-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions.


• Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources.


• Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency.


• Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales.


• Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment.


• Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community.


• Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion. 


• Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability.


• Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance.


• Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact.


• Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail.


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Marketing Context:

• Focus Areas: content authoring, email marketing and automation, SEO/AEO, social media, analytics, conversion optimization, and occasional paid media


• Target Audience: Electrical buyers across residential, commercial and DIYers seeking


• Platforms: Klaviyo, GA, Shopify, Monday.com, Microsoft Office and similar.


• Collaborators: eCommerce & Marketing leaders, product leaders, marketing team, suppliers and external partners/agencies.


• Engagement Channels: eCommerce website, email, organic and paid social, Google Ads, partner marketing, and educational content

Qualifications:

• Experience: 3-5 years of hands-on digital marketing experience.


• College Diploma in a related discipline required; Bachelors Degree - Marketing, Business, Communications, eCommerce or related area preferred.


• Search optimization: Strong knowledge of SEO and AEO best practices, with experience applying them to website content and structure.


• Marketing technology: Proficiency with email automation platforms, content management systems, CRM tools, web analytics and eCommerce reporting.


• Analytics and insight: Experience interpreting store and web data, identifying actionable insights and translating findings into practical recommendations.


• Content and brand: Strong content development skills, with close attention to brand consistency and customer clarity. Comfortable creating light visual content in Canva and publishing across web and social channels.


• Paid media: Working knowledge of Google Ads and paid social platforms is an asset.


• Performance mindset: Data-driven and analytical, with the ability to measure impact and turn results into clear next steps.


• Organization: Highly organized and detail-oriented, with the ability to prioritize competing demands and meet multiple deadlines.


• Initiative and ownership: Proactive in developing new approaches that improve projects, processes or business performance.


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  Communication: Communicates issues clearly, listens actively and contributes positively as a team member.

  
  

   

  
  

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