Specialist, Marketing (TalentED Greater Calgary)

Job Description 

Calgary Economic Development (CED) is an opportunity-maker, helping to spark and fuel Calgary’s growth. Our mandate is to position Calgary for long term economic success, through the expansion, retention and attraction of companies, capital and talent. We offer a wealth of information to help everyone succeed and we tirelessly promote Calgary, in Canada and around the world. We are passionate about our role in shaping and sharing Calgary’s story - a place of blue sky thinking and unexpected opportunities.

Job Summary 

The Specialist, Marketing plays a lead role in the execution, optimization and evaluation of integrated marketing campaigns and initiatives that help advance the objectives of TalentED Greater Calgary.

TalentED Greater Calgary is a strategic project for Calgary Economic Development focused on connecting youth to meaningful work-based learning opportunities.

While this role is focused on TalentED Greater Calgary, the role will also support broader Calgary Economic Development marketing priorities. The Specialist, Marketing is responsible for executing multi-channel marketing initiatives including paid media campaigns, events, social channel content and communications for internal and external audiences.  

The Specialist, Marketing acts as a key partner to internal stakeholders and external agencies, ensuring marketing initiatives are delivered on time, on brand and aligned with organizational objectives.

This is a full-time contract position with a minimum in-office requirement of 3 days a week.

Key Responsibilities 

Marketing and Communication Support

• Execute integrated marketing campaigns across digital, social, email, web, paid media and event channels.


• Coordinate creative development with internal teams and external partners.


• Support campaign content creation and production and deployment across channels.


• Support audience targeting and channel recommendations alongside the Marketing Manager.


• Ensure all marketing initiatives align with organizational brand standards.
  


• Support the execution of CED marketing campaigns and initiatives as assigned.
  


• Contribute content development and campaign execution across CED-owned channels, including web, email and social media.


• Support website updates, email marketing initiatives and content management activities.


• Assist with campaign reporting and performance tracking for CED initiatives.

Content & Creative Development

• Develop, write, and edit marketing collateral and content for:
  
  
  
  • Digital and social media platforms
  
  
  • Email campaigns
  
  
  • Websites and landing pages
  
  
  • Marketing collateral and presentations
  
  
  
  


• Develop and update marketing presentations to support internal and external audiences.


• Develop communications for internal and external audiences including but not limited to briefing documents, Key Messages, Board communications, reports, presentations, and newsletters.

Project Coordination

• Manage and track project timelines and deliverables.


• Coordinate printing and production of marketing materials.


• Liaise with external agencies, sponsors, and vendors to support project execution and ensure deliverables are met.
  
  

Reporting & Analytics

• Monitor campaign performance and identify opportunities for optimization.


• Web analytics reporting and insights to inform future marketing efforts.

Events & Activations

• Develop and execute event briefs.


• Assist with CED & TalentED events, activations and promotional activities.


• Coordinate event promotion across digital, social, email and paid channels.


• Manage attendee communications and registration support.


• Coordinate event collateral, signage and promotional materials.


• Support event logistics and vendor coordination.


• Manage event-related marketing budgets and purchase orders as assigned.


• Support on-site event execution.


• Track event performance metrics and provide post-event reporting.

Let’s Talk About You

You’re a highly organized and creative marketing professional who enjoys executing multi-channel campaigns and working collaboratively with internal teams and external partners. You’re comfortable managing multiple priorities, producing engaging content, and supporting events while ensuring everything is delivered on time and on brand.

You’re motivated by purpose-driven work and excited to contribute to initiatives that create meaningful impact for youth and the Calgary community.

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or other relevant field.

Experience

At least 4 to 6 years of technical experience in marketing, communications or other related industries

Key Competencies

• Experience executing integrated marketing campaigns.


• Experience managing paid media campaigns and agency relationships.


• Experience with digital marketing, email marketing and website content management.


• Event marketing and event management experience.


• Strong project management and organizational skills.


• Effective communicator, both written and verbal.


• Experience with CRM and CMS platforms.


• Experience using Google Analytics (GA4), reporting tools and marketing dashboards.


• Strong copywriting and content development skills.


• Ability to analyze campaign performance and provide actionable recommendations.


• Experience working with vendors, agencies and external partners.


• Proficiency with Microsoft Office applications including Excel and PowerPoint.


• Communication / Interpersonal: Ability to actively listen and checks for understanding; able to deliver messages in a compelling manner.


• Strong writing and editing skills – the ability to write in clear and concise messages for various internal and external audiences
  
  

EDI Commitment Statement:

Calgary Economic Development celebrates diversity and is committed to advancing Equity, Diversity and Inclusion (EDI). Through EDI, we create a path to success for all our employees, where they have equal opportunity for advancement, have the voice to contribute to our collective growth and development and work in an inclusive environment.

We strongly believe in accessibility in the work we do and welcome requests to make the hiring process as accessible as possible. Accommodations are available for candidates on request during

all aspects of the selection process. Please advise at any point and we will do our best to work with you to meet your needs.

Calgary Economic Development adheres to the Alberta Human Rights Code. We encourage applications from Indigenous peoples and persons of all races, ethnic origins, religions, abilities, sexual orientations, and gender identities and expressions. Please be aware that Calgary Economic Development is committed to having a safe work environment.

To Apply: 

Interested candidates should submit their cover letter and resume in confidence to:

calgaryeconomic.bamboohr.com/careers by 04:00pm, June 26, 2026. 

We wish to thank all applicants for their interest and effort in applying for this position. Only candidates selected for interviews will be contacted.