Job Description
Job description:
As a Retail Marketing Specialist, you're responsible for supporting the development and execution of trade marketing programs. In this role, you will work closely with the Retail Marketing Direction, Sales, Product and Brand Marketing teams to develop and execute programs that increase brand awareness, drive product knowledge and generate sales at the point of purchase.
YOUR NEXT CHALLENGES :
Lead customers retail marketing initiatives to meet both brand and customer expectations for a portfolio of accounts. Manage budgets, ROI an effectiveness for his/her specific TM duties Participate in customer meetings and visits. You manage and coordinate various retail marketing specific projects; such as; -Retailer training materials, purchase programs and educational programs; -Retailer new store opening and special event marketing support coordination You coordinate in the development of sales collateral, promotional materials, product presentations and other marketing materials as needed; Coordinate with internal and external suppliers to effectively source and execute in-store merchandising materials on-time for retail partners. Collaborate with internal teams to effectively drive retailer marketing initiatives and promo calendar support. Participate in major trade shows.
Qualifications
THE EXPERTISE REQUIRED TO TAKE US FURTHER:
You have a College degree in Business administration, sales or related field, combined to 2-3 years of experience in trade marketing, brand management, or other related field; You have strong project management skills, with the ability to manage multiple projects simultaneously; You're analytical, you have the ability to analyze data and provide insights; You're an excellent communicator, you can communicate effectively with internal and external stakeholders; You're detail oriented, you ensure that all marketing materials are accurate and on-brand; You can work independently and as part of a team; You're proficient with Microsoft Office (Word, Excel, PowerPoint); You're fluent in French and English (written/verbal) (frequent contacts outside Quebec). Travel requirements: You're able to travel to Victoriaville on a monthly basis and to the US, if required.
Additional Information
Further information
No CV Required
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