Sr. Marketing Manager

#LI-Hybrid

About The Role

Bosa Properties is looking for a Senior Marketing Manager to join our team of talented marketing professionals. Reporting to the Senior Director, Marketing, this role leads cross-functional go-to-market planning and oversees execution across multiple initiatives. You translate strategic direction into clear, actionable marketing plans, aligning teams, channels, and resources to deliver measurable business outcomes.

This role is ideal for a senior marketer who thrives at the intersection of strategy, planning rigor, and execution, and who leads through influence, clarity, and strong cross-functional relationships

What You'll Do

Strategy & Plan Development

• Lead cross-functional marketing planning in partnership with the Senior Director, translating strategic priorities into integrated go-to-market plans.


• Direct tactical planning and execution across sales, brand, growth, creative, and insights teams through influence rather than authority.


• Distill complex business requirements into clear marketing blueprints, including objectives, target audiences, timelines, KPIs, and success measures.


• Develop project-level marketing plans encompassing channel mix, messaging frameworks, content calendars, activation tactics, and detailed timelines.

Cross-Functional & Execution Leadership

• Coordinate cross-team alignment to ensure shared priorities, sequencing, and readiness for execution.


• Design and orchestrate execution across multiple initiatives, maintaining momentum and accountability across teams.


• Provide day-to-day oversight of campaign execution, ensuring work is delivered on strategy, on time, and on budget.


• Own briefing for key initiatives, ensuring clarity, consistency, and alignment with brand positioning and business goals.

Insights, Optimization & Performance

• Analyze historical performance, market insights, and business data to evaluate plans and inform decision-making.


• Establish performance expectations and continuously optimize plans based on results, learnings, and changing market conditions.


• Champion the customer by developing a deep understanding of the business and customer journey through strong internal partnerships.

Budget & Resource Management

• Prepare and manage project-level budgets, scopes of work, and timelines for agency, vendor, and internal teams.


• Make informed channel mix recommendations grounded in performance data and business objectives

What You Bring

• 10+ years of relevant marketing experience, with 3+ years leading or mentoring team members.


• Proven experience owning integrated marketing planning for complex initiatives or portfolios.


• Strong ability to connect strategy to execution through clear frameworks, briefs, and plans.


• Demonstrated success leading cross-functional teams through influence, alignment, and planning rigor.


• Experience managing project-level budgets, scopes of work, and agency/vendor partners.


• Strong analytical and insight-driven mindset, with experience evaluating plans and optimizing performance.


• Excellent communication skills, with the ability to bring clarity to ambiguity and align diverse stakeholders.

Who You Are

• Trustworthy: You lead with trust when interacting with your team and other departments. You proactively build trust by demonstrating credibility, empathy, and sincerity.


• Humble: Unpretentious and self-aware, you take responsibility for your mistakes. You know that egos are barriers to doing our best work and always learning.


• Community focused: You believe what is created in community is always better than what is created in isolation and excellence is created through collaboration.

How To Apply

We value your interest in Bosa Properties. While we can only respond to shortlisted applicants, we will keep your information on file and consider you for future opportunities as they come available.

You belong here! If your experience and interests match with some of the above, we want you to apply. We are dedicated to building a diverse community, where everyone belongs.

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.