Sr Media Planner- AdFarm

AdFarm, a 35+-year-old agri-marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—toward our clients, suppliers, connections, and of course, our fellow AdFarmers.

 We all work together to bridge the gap between producer and consumer. We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research.

 Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, crop protection and fertility, agtech, animal health, equipment and more. If you have experience working with this type of client—or want that experience—this role will be a great fit. 

You will love it here if you follow these GUIDEPOSTS:

 Are you being agile? Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

 Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

 Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and your team.

 As the Sr Media Planner you will be responsible for managing some of AdFarm client’s Traditional and Digital Ag media offering within the strategic direction of AdFarm. You'll be in charge of providing strategic direction and handling media planning needs for assigned clients. Accountable to ensure the best use of resources, innovation and technology, industry relations to put out the desired level of quality, to create insightful media plans. Salary for this position is $80-85K/yr.

 Accountabilities Include:

• Team Mentorship


• Strategic Planning


• Media Channel Selection


• Scheduling


• Budget Allocation

You’ll have success here if you value clear processes and feel qualified to do the following things: 

• Research and implement new digital technologies, formats, and best practices relevant to clients’ media strategies and objectives


• Work closely to analyze and ensure all paid media data is captured and measured


• Draw insights from digital campaign results and provide recommendations for future campaigns


• Meet, greet, foster and develop solid relationships with media partners


• Maintain contacts with media partners, ensuring statistics, circulation and viewing figures are up to date


• Meet with clients to discuss and present projects, as needed/required and to fully understand their advertising strategy and build up a picture about their target audience


• Analyze and research the client’s target audience's character, purchasing and media habits


• Work with Marketing Analytics, as well as  PR & Content team on media strategies and recommendations


• Advise the account team, creative team about the most effective media combination


• Negotiate competitive deals with media partners by obtaining the best advertising rates that fit with the agreed media strategy. Being prepared to present alternative options to the client.


• Present Media plans and analysis to clients


• Adheres to AdFarm Values in all professional activities


• Other ad-hoc and special projects as requested

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• Bachelor’s degree in Marketing, Media or related field


• 5+ years’ experience with media planning/buying


• Proficient in MS Office, especially Excel


• Google AdWords certification not required, but a plus


• Working knowledge of both traditional and digital media


• Ability and desire to work individually on strategic and analytical projects


• Ability to actively listen and work with all personality types


• Self-motivated, while remaining a team player and a critical thinker


• Outstanding communicator, both written and verbal


• A positive attitude and sense of humor in the face of frequent change and stress is essential.

We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team