Salary :
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Staff Market Researcher based in Canada.
This role sits at the intersection of research, strategy, and product and marketing decision-making, helping shape how millions of consumers discover, evaluate, and choose services for their homes. You will lead end-to-end mixed-method research initiatives that directly influence brand positioning, messaging, segmentation, and product direction. Operating at a senior, staff level, you will independently design and execute both qualitative and quantitative studies, turning complex data into clear, actionable insights. The environment is fast-paced and highly collaborative, with close partnerships across marketing, product, design, and data science teams. You will act as a key voice for customers and service professionals, ensuring decisions are grounded in real user needs and market realities. This role also emphasizes modern, AI-augmented research practices to increase speed, scale, and analytical depth. It is ideal for someone who thrives in high-autonomy environments and enjoys driving impact across both strategy and execution.
Accountabilities:
- Lead end-to-end mixed-method research studies, independently scoping, designing, fielding, and analyzing both qualitative and quantitative research.
- Design and execute surveys, including programming, weighting, and statistical analysis to ensure high-quality, reliable insights.
- Conduct qualitative research such as interviews, focus groups, diary studies, and usability testing to deepen user understanding.
- Partner closely with marketing, product, design, and data science teams to identify research opportunities and influence strategic decisions.
- Translate complex research findings into clear, compelling insights that shape product direction, marketing strategy, and brand positioning.
- Select appropriate methodologies for each business question, balancing qualitative depth with quantitative rigor.
- Champion customer and market perspectives, ensuring decisions are informed by competitive and user-driven insights.
- Leverage AI tools across the research lifecycle to accelerate synthesis, analysis, and reporting while maintaining rigor and critical oversight.
Requirements:
- 10+ years of experience in market research within fast-paced, consumer-focused organizations, operating at a senior or staff level.
- Strong hands-on expertise in both qualitative and quantitative research, including full ownership of survey design, fielding, and analysis.
- Deep knowledge of advanced research techniques such as segmentation, weighting, response bias, and large-scale data analysis.
- Proven experience in brand, messaging, positioning, and advertising effectiveness research.
- High fluency with AI tools applied to research workflows, with strong judgment to validate outputs critically.
- Strong proficiency with research and analytics tools such as Qualtrics, dScout, SPSS, R, or Python.
- Ability to independently drive research from ambiguity to decision impact, influencing senior stakeholders and cross-functional teams.
- Excellent communication, storytelling, and collaboration skills, with the ability to simplify complex findings for diverse audiences.
- Academic background in Market Research, Psychology, Economics, HCI, Business, or a related field (advanced degree preferred or equivalent experience).
Benefits:
- Competitive salary ranging from $176,800 to $228,800 CAD, depending on experience and location.
- Comprehensive health, dental, and vision insurance coverage.
- Flexible remote work options within Canada (Ontario and British Columbia eligible).
- Opportunity to lead high-impact research shaping product, brand, and marketing strategy at scale.
- Access to modern AI-powered research tools to accelerate workflows and insights generation.
- Strong cross-functional collaboration with marketing, product, design, and data science teams.
- Inclusive, mission-driven environment focused on improving real-world consumer experiences.
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